Al Kheshi Advertising invests in Durst and Aristo

Al Kheshi Advertising, one of the biggest advertising agencies in Saudi Arabia’s Eastern Province, has announced the first installation of the Durst Rho P10-160 UV inkjet printer and Aristo GL2032 cutter in Dammam.

The Durst Rho P10-160 is a 1.6 m, entry level industrial UV printer with 1000 dpi. It has the capability of handling both rigid and roll material, with a printing speed of 100 sqm/hr continuous printing at full width. The Aristo GL2032 has a 2040 x 3200 mm cutting table with a freely accessible work surface from all sides and speed of 2.3m/s. The configuration for Al Kheshi includes a bevel cut, high frequency routing, and intelligent camera options. 

According to Magdi Al Kheshi, owner of Al Kheshi Advertising, the specific requirements that led to the purchase of the combination of the Durst P10-160 and Aristo GL2032 were speed, reliability, and quality.

“Taking the decision of purchasing a flatbed printer with a cutter came from the market needs and being up to date with the new print technology that will ensure our customer satisfaction and fulfil their daily enquiries. We are already in the business of printing and cutting sheets, and we are aiming to improve the quality and increase our productivity with the Durst P10-160 and Aristo GL2032. With the Durst and Aristo combination, we expect to shorten our delivery time and gain wider customer base by increasing our productivity,” says Magdi. 

“At Al Kheshi, we are looking for the stability of our industrial equipment’s with less down time and high productivity which will ensure quick return of investment. The benefit will come from time saving and less manual labor needed to do the jobs from the old traditional ways which, will reduce our running cost and increase our profit.  We have been getting positive feedback from Giffin Graphics clients about their good reputation in the market for 6 years, and the opportunity came after we found at Al Kheshi that we can add a new line of production depending on good trusted supplier as Giffin Graphics,” adds Magdi.

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