PDC 2026 Brings Print & E-Commerce Closer Together
By partnering with the German E-Commerce and Distance Selling Association (bevh), the PRINT DIGITAL CONVENTION (PDC) is expanding its professional network across the value chain. Following collaborations with industry and marketing associations, the focus is now shifting even more strongly towards the interface between print, packaging, and digital commerce.
Digital commerce is growing rapidly and transforming the demands placed on communication, logistics, and the customer experience. Personalised print inserts, brand-defining packaging, sustainable shipping solutions, and data-driven campaigns are becoming increasingly important in the battle for attention and customer loyalty. Print is increasingly seen as a physical touchpoint within a digital customer journey. The PDC is responding to this development by creating a framework in which technology providers, producers, brand managers, and e-commerce experts can exchange practical insights.
“In online retail, it is often the first physical contact that determines the impression a brand makes. Print and packaging are not mere afterthoughts here, but an integral part of strategic brand management,” explains Rüdiger Maaß, Managing Director of Fachverband Medienproduktion e.V. (FMP). “Through this partnership, we are creating a platform where industry and digital retailers can discuss concrete solutions.”
This collaboration reflects the growing importance of e-commerce for print and packaging solutions and reinforces the cross-sector focus of the congress and trade fair. For exhibitors, this opens up an expanded environment in which technological expertise and specific use cases meet new market requirements head-on. The theme is also being given greater prominence in the congress programme: On the second day of the event, a dedicated thematic block comprising four presentations will focus on the role of print and packaging in e-commerce – particularly in conjunction with data-driven print communication. This focus has been conceived and curated by e-commerce expert Michael Atug, who, as the organiser of several e-commerce and AI formats, brings the perspective of digital commerce to the PDC programme.
The PRINT DIGITAL CONVENTION will take place on 16-17 June 2026 in Düsseldorf and is organised by FMP – a professional association for the graphics arts industry – in partnership with Messe Düsseldorf and drupa.
For latest updates, visit www.printdigitalconvention.de/en/
