Design and cardboard display stand manufacturer cartobox has collaborated with Italian confectionery giant Ferrero Group to export their point-of-purchase (POP) materials to Morocco.
The partnership marks an important milestone in the Cairo-based company’s international growth strategy, establishing their presence in a new market and expanding their coverage across the entire region. “The collaboration with Ferrero Group is aimed at bringing joy to people in the region with much-loved treats and snacks, including Nutella, Ferrero Rocher, Kinder, and Tic Tac,” says cartobox managing director Nabil Noshi.
“A big thank you to the Ferrero team for your partnership and trust in our capabilities. We are excited to continue building our presence in this dynamic market and exploring additional opportunities to grow our footprint in the region,” adds Noshi.
cartobox started off as Design Central, an advertising agency established in 1997, which provided services to local and multinational companies. After gaining expertise in packaging design and carton box production, the company, renamed as cartobox, established a factory in the 10th of Ramadan City in 2003 for manufacturing cardboard display stands.
Ferrero Group, one of the world’s largest sweet-packaged food companies that began its journey in the small town of Alba in Italy in 1946, has over 35 iconic brands sold in more than 170 countries.
