The Kodak annual kick-off event held from 26 to 27th March at Dubai underlined its commitment to its Middle Eastern, African, Russian and East European partners. More than 38 partners from 30 countries attended the two day event. The senior management team at Kodak explained the company’s strategy for growing its partners’ businesses, while Kodak’s product experts explained the company’s latest print solutions. Later, Kodak also held a Gala Awards Night to thank its partners for their outstanding performance in the year 2012.
The partner program, which was titled ‘Together to the Top’, was held at the Palace Downtown Dubai. The agenda included presentations on Kodak’s latest solutions for key sectors, including pre-press, packaging, commercial and publishing. Kodak experts also discussed the trends shaping these markets, and how its partners can capitalize on them.
Direct and first-hand communication
During the event many customers came forward to share their experience and the impact of Kodak solutions in their business. UAE-based commercial printer, Spectrum Printing, discussed how it has increased productivity and broadened its portfolio using the KODAK NEXPRESS Digital Production Color Press. Meanwhile Turkey-based Dereli Graphics talked about its successful implementation of the KODAK FLEXCEL NX System.
Morocco-based partner, Amigraph, was also on hand to discuss how it’s helping its customers to increase their output and enhance their green credentials using KODAK SONORA XP Process Free Plates.
Driving efficiency
Komal Sharma, MD and VP Sales for Kodak in the MEAF region, comments: “Our channel partners are crucial to our ongoing success. As ever, it was great to meet up with them, answer their queries, and find out what issues their customers are facing on the frontline. There’s always a buzz around the Kick-Off Event because our partners look forward to hearing about all the innovative print solutions we have in the pipeline. When they get home, they’ve a much better understanding of how KODAK Solutions can overcome their customers’ specific challenges and grow their businesses.”
