The designer of this year’s card, Kristina de Verdier, chose to work with different layers and encouraged the participants to dig deeper and discover the process behind the product. Kristina is a design director with a background as an industrial designer, and she has been working with paperboard solutions for many years.
“This concept is a celebration of the human-nature relationship, our coexistence and the wellbeing of our ecosystem. Just like nature, the concept is designed in different layers, embedding tactility as well as visual effects. From big topographic formations to the deepest nurturing soil,” says Kristina De Verdier.
For those who want to dig even deeper, the card tells the story of how Holmen Iggesund helps protect biodiversity, and links to a site where you can find a more detailed introduction to this work and how it is an integral aspect of paperboard production.
“During the holiday season, it’s easy to be grateful for the world we live in, but we need to stop taking nature for granted. By producing a sustainable packaging material, we want to help brands around the world to switch to solutions that support biodiversity instead of destroying it,” says Johan Granås, Head of Sustainability at Holmen Iggesund.
