3rd Wrap Masters Middle East to See High-Octane Action

The 3rd edition of World Wrap Masters Middle East competition returns to Dubai, in a gripping contest to find the region’s wrap master. The highly anticipated, lively event is set to return to FESPA Middle East 2026 from 13-15 January 2026 at Dubai Exhibition Centre.

The competition is part of an international series that combines top talent in vehicle wrapping and creative vinyl applications. Running alongside FESPA’s renowned global print exhibitions, World Wrap Masters adds a unique layer of skill and excitement to the show’s offering. The competition is of special significance to the MENA region, recognised as one of the fastest growing markets for vehicle wrapping, driven by the surging demand for customisation and paint protection films (PPF).

Over three days, regional competitors will go head-to-head in a thrilling knockout contest. Each round will test essential skills such as knife work, application techniques, speed under pressure, and the ability to innovate with creative designs. A host of professionals will face intense rounds designed to test their wrapping skills across vinyl and film applications on a variety of objects including helmets, mannequins, shoes, tables and chairs, tea cups, toy cars, water bottles, and more. Each round will test the participants’ flawless presentations, accuracy and control when trimming materials, wraps without gaps or overstretching, and speed.

The winner will get to go to Barcelona, Spain, to compete against winners from across the world in the World Wrap Masters Grand Final, a feature of the larger FESPA Global Print Expo 2026, which runs from 19-22 May 2026.

Visitors will also be able to learn more about the tips and tricks of vehicle wrapping during a range of wrap demonstrations delivered by the World Wrap Masters judges. The panel of judges comprising world-renowned wrap instructors including Kiss ‘Luigi’ Lajos, Justin Pate, Ole Solskin, Ivan Tenchev, and Jeremy Conner, will share their experience and knowledge through training workshops and demonstrations.

Register for free entry at www.fespamiddleeast.com Use promo code FMEK603