Xerox’s Versant 80 Digital Press to Enter Omani Marketplace


Xerox Middle East and Africa has launched its Versant 80 system in Oman in collaboration with Bishara Est., Xerox’s exclusive distributor in the Sultanate. The new ‘V80’ press is aimed at organizations that produce high quality documents of up to 1,000 pages or wishes to harness the power of personalized communication.

“Xerox is the brand that constantly innovates in order to meet the requirements of various regions’ demands. Oman is one of the most important markets for us in the Middle East, where Xerox continues to lead in the digital press solutions segment. Our current market share in the Sultanate is 80% in digitally printed documents segment and we are determined to grow beyond the existing mark in the nearest future”, said Simon Howells, Regional General Manager, Xerox Middle East and Africa Operations. 

“We foresee a great potential for Versant 80 within the Oman market. We have clients from various industries while our main focus is on the government and commercial print sectors, which Xerox’s new digital press is ideal for.  Our customers produce an array of high quality and critical documents on their Xerox Digital Press systems, and the new product comes equipped to address the market demand”, says Viju Philips, General Manager, Bishara Est. 

Bishara Est. is a Member Company of the Prestigious Omar Zawawi Establishment (OMZEST).  Bishara Est. was established in 1983 and is one of Oman’s leading Information Technology, Total Office Solutions, Total Security Solutions, Educational Laboratory Equipment, Supplies and Stationery Providers.  They are currently Xerox’ longest standing Partner in the Middle East with the partnership approaching 40 years.


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