During an industry forum held yesterday, it was revealed by Unilever that 54% of consumers are keen to purchase products more sustainably, according to its global study. The forum, which was hosted by global consumer goods organization, Unilever, aims to draw regional focus to the global issue of sustainability in order to build a truly environmentally responsible future for the Middle East.
Watch the video of the event below:
“With the topic of sustainability – especially when it comes to plastic packaging – currently under a global microscope, we remain committed to driving the industry agenda and implementing sustainable initiatives that encourage the region’s public and private sector to collectively build a prosperous future for the region and the world,” said Sanjiv Kakkar, Executive Vice President for Unilever MENA, Turkey, Russia, Ukraine and Belarus.
In 2017 Unilever made a bold and public commitment to switch to a circular economy model by making all of its plastic packaging reusable, recyclable or compostable by 2025. Kakkar continued: “Our research has shown that over 50% of people want to buy brands that are more sustainable. This is great news because it presents a strong business case for sustainability and will help drive transformational and systemic change towards achieving the ambitions set out in the 17 SDGs.”
The Unilever Sustainable Living Plan (USLP) is the company’s blueprint for decoupling its environmental footprint from its growth while increasing its positive social impact and aims to drive sustainable change via its brands, innovation, sourcing and operations. Since the launch of the MENA USLP in 2012, Unilever has made huge strides towards meeting its sustainable goals. The organization has reduced its CO2 by 27% per tonne of production, water use by 6% and waste by a remarkable 100% in its manufacturing.
In December 2015, Unilever announced its ambition to become ‘carbon positive’ by 2030. To do this, Unilever will source 100% of its energy across its operations from renewable sources by 2030. In MENA, the company has made good progress on reducing energy consumption per tonne of production by 21%. Its Personal Care Manufacturing Facility in Dubai is one of the first factories in the region to have the largest private solar park delivering 2MW out of its 9MW clean energy requirements.
Cem Tarik Yuksel, Managing Director Unilever Gulf & Vice President Customer Development MENA, Turkey, Russia, Ukraine & Belarus added: “Through our USLP initiative and annual forums, we hope to inspire and collaborate with our peers to drive change so that together we can really make a positive impact on the environment. SDGs are central to how we are able to highlight the positive impact the USLP is making. We have contributed to the development of the SDGs, recognizing their strategic importance both to our business and to the world, and we are committed to helping achieve them,” he concluded.
