Smithers Launches Sustainability in Packaging MENA 2024

Smithers, the US-based multinational provider of testing, consulting, information, and compliance services, has confirmed the launch of its hugely popular Sustainability in Packaging event series in the MENA region. The two-day event will be held at the luxurious Jumeirah Creekside Hotel, Dubai, on 22-23 May, 2024.

Toeing the line of highly successful events in Europe, USA, Asia, and Latin America, this new edition will lean into Smithers’ global packaging expertise and provide insights, case studies, and introduction to sustainable packaging in the Middle East and North Africa.

According to market intelligence from Smithers’ latest industry report – The Future of Global Packaging to 2028 – the Middle East and Africa are among the fastest growing packaging markets, with both emerging markets (along with Asia and South & Central America) forecast to grow packaging sales faster than the global market average across the five-year period to 2028.

Image Courtesy: Smithers
Image Courtesy: Smithers

Most countries in these regions are characterised by quite low packaging consumption rates per capita, and therefore offer good growth prospects for packaging market development. Sustainability is also expected to gain more prominence with brand owners switching from plastics to more sustainable packaging solutions such as board and paper-based pouches.

Being an exciting and formative time for packaging in the MENA region, this event aims to bring together key stakeholders from across the entire value chain to discuss important topics and issues impacting sustainable packaging in these regions.

Industry experts will bring in greater clarity, speaking on a variety of issues including global packaging market trends and regulations, circular economy and packaging, recycling, regulatory framework in the MENA region, Extended Producer Responsibility (EPR) in the MENA region and how to successfully implement EPR systems, existing waste management infrastructures in the MENA region focusing on initiatives and collaborations, differences and developments in mechanical recycling and chemical recycling, redesigning of packaging, advanced technologies and innovations, and much more.

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