Digital PrintingHPLarge FormatNewsPARTNER CONTENTTextile PrintingUAE

Signtrade and HP inaugurate state-of-the-art Innovation Center

In a groundbreaking move, Signtrade, an industry leader for over 35 years, inaugurated its Innovation Center in Dubai. A pioneering facility spanning an impressive 5,500 square feet, exclusively dedicated to showcasing revolutionary HP Latex Technology. This, one of its kind regional center, promises our esteemed clientele an immersive and unparalleled experience, enabling them to explore the cutting-edge solutions firsthand. Signtrade’s strategic alliance with HP signifies a milestone, as it brings cutting-edge HP technology to Signtrade’s extensive global network, encompassing the entire MENA and South Asia region.

HP Innovation Center Dubai

Mrs. Filiz Akdede, General Manager of Large Format Printing – HP EMEA, together with HP-Middle East team, joined Mr. Yasin Merchant, Managing Director of Signtrade and his team, in a momentous inauguration of the innovation center. This event marked a significant milestone for both Signtrade and HP, symbolizing the powerful collaboration between these industry giants and marking the commencement of a new era in sustainable digital printing technology in the Middle East.

HP Innovation Center Dubai

At the Signtrade Innovation Center, the user takes center stage. Here, they can witness the future of digital printing with HP Latex Technology unfold before their very eyes, embracing a truly transformative experience. The Latex 630 delivers stunning prints for both indoor and outdoor applications, using eco-friendly water-based inks. The Latex 700 excels in high-volume production with vibrant colors and operational efficiency. The flagship Latex 800, sets a new standard for productivity and flexibility. Additionally, the HP L2700 adds a sustainable edge as a high-performance, cost-effective wide-format printer designed for print service providers. To address specialized needs, the HP R2000 Latex flatbed printer, offers exceptional direct-to-substrate printing. Throughout the Latex lineup, HP’s commitment to sustainable innovation is evident. The vivid and long-lasting prints not only showcase exceptional quality but also minimize environmental impact. HP Latex Technology unites quality and sustainability, ushering in a realm of limitless possibilities.

HP Innovation Center Dubai

What to Expect at the Innovation Center:

  • Live On-Demand Demonstrations: Immerse yourself in the world of HP Latex through hands-on experiences with a diverse portfolio. Witness firsthand how these innovative solutions can transform your business, offering high-quality, versatile, and sustainable printing solutions.
  • Application Showcases: Embark on a journey through diverse, real-world applications featuring the latest HP technology, and discover an extensive array of indoor and outdoor solutions. Learn how HP can amplify your creativity and boost productivity to new heights.
  • Expert Guidance: Signtrade’s team of dedicated application engineers are here to provide you with unparalleled support. Count on us for hands-on experience, interactive demonstrations, and comprehensive training sessions, enlightening seminars, and personalized consultations. Whether you’re a seasoned professional or new to printing technology, we are committed to helping you harness its full potential.
  • Integrated Solutions: We understand that every business is unique, which is why the HP Innovation Center at Signtrade is dedicated to working closely with you to identify the ideal HP solution that aligns with your specific needs.

HP Innovation Center Dubai

Mr. Yasin Merchant, Managing Director of Signtrade, expressed his profound enthusiasm during the inauguration of the Innovation Center, recognizing its pivotal role in Signtrade’s illustrious 35-year journey. He asserts, “The Signtrade Innovation Center embodies our continued commitment to pushing boundaries in the signage, graphics, and textile industry, offering sustainable solutions and unparalleled experiences for our valued customers. It signifies a remarkable milestone, and we eagerly anticipate leading the industry into a future defined by innovation and excellence.”

For inquiries or to schedule a visit, reach out at 800-SIGNTRADE or via email at [email protected]. You can also book demo-on-demand at

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