Sawgrass Debuts 3-in-1 Decorating System VersiFlex at FESPA

Sawgrass, a global leader in digital decoration technology, has unveiled its groundbreaking new VersiFlex solution at FESPA Global Print Expo 2025 in Berlin, Germany. The European launch of this revolutionary 3-in-1 decorating system will take place from 6 to 9 May 2025 at Messe Berlin, where visitors can experience VersiFlex in action at the Sawgrass stand 2.2 – B58.

Combining the best of sublimation, DTG, and DTF in a single, compact system, VersiFlex allows professionals to seamlessly print on virtually any surface, from cotton and linen to ceramics, wood, metal, acrylic, and vinyl. It’s a disruptive innovation designed for the modern European print industry.

“This is the hybrid system we’ve been waiting for,” says Joel, a print business owner in the UK. “No curing, no pre-treatment, no powder – just brilliant colour across everything, from cotton apparel to slate coasters.”

True Disruptor: Print on Virtually Anything

VersiFlex eliminates the old dilemma of having to invest in multiple systems to support diverse materials. Its patented ink set and specially formulated transfer papers allow professionals to create vibrant, high-durability designs across a wide range of substrates – including those previously incompatible with sublimation alone.

What makes VersiFlex truly disruptive is how- it unites the versatility of DTF, the durability of sublimation, and the expandability of DTG into o-ne fluid workflow. For years, decorators have had to choose between these benefits; now, they’re available together.

VersiFlex lets users print vibrant, high-definition designs on natural fabrics like cotton, linen, and denim, while also enabling durable transfers onto hard surfaces such as wood, ceramic, metal, and slate. It’s also compatible with heat transfer vinyl and traditional sublimation blanks, vastly expanding the creative and commercial potential of any print business.The patented VersiFlex process integrates four proprietary Sawgrass components: industry-trusted printers, advanced VersiFlex inks, intuitive software, and proprietary transfer papers – such as VersiFlex Light self-weeding paper or TruePix sublimation paper. Designs are printed onto the paper and then transferred to the final substrate using a heat press, delivering a seamless, high-quality decorating experience across virtually any material. VersiFlex provides production-level quality, without the industrial complexity.

Designed for Business

Sawgrass developed VersiFlex specifically for on-demand producers, boutique printers, and growing custom merchandisers in Europe. The system offers a significantly lower total cost of ownership by reducing the need for consumables, eliminating pre-treatment steps, and minimising maintenance. Its streamlined production process is fully compatible with both the SG500 and SG1000 printers with standard or extended cartridge formats, making it ideal for commercial workflows. And with a compact footprint that requires no curing ovens or specialised ventilation, VersiFlex easily fits into almost any workspace.

“With VersiFlex, we’re bridging the long-standing gap between professional-grade output and the practical realities of modern production workflows,” says Sawgrass Technologies Inc. President Thomas Kirschner. “Creative professionals, small businesses, and on-demand producers no longer have to choose between quality, versatility, and simplicity. This platform delivers the power of multiple systems – sublimation, DTF, and DTG – in one compact, affordable, and scalable solution. We’re delighted to showcase our disruptive technology at FESPA 2025 in Berlin, where the world’s most forward-thinking print innovators will see first-hand how VersiFlex is reshaping what’s possible in digital decoration.”

Launching at FESPA 2025 in Berlin

Sawgrass will formally debut VersiFLEX to the European market at FESPA Global Print Expo 2025, Europe’s premier print industry event. Held 6–9 May at Messe Berlin, the show will bring together thousands of professionals from across the global print and signage sectors.

Visitors to the Sawgrass stand will experience live VersiFlex demonstrations, receive hands-on guidance from technical experts, and explore the full range of materials and surfaces the system supports.

“We’ve chosen FESPA for this global unveiling because the audience here understands innovation,” says Kirschner. “VersiFlex is not just a product, it’s a new way of thinking about decorating.” Smart, Sustainable, Scalable.”

VersiFlex meets the growing demand for eco-conscious and safe production. The system is built around non-toxic, non-carcinogenic ingredients that ensure peace of mind for both operators and end-users. Its design minimises waste through precise ink usage and an efficient transfer process, helping reduce environmental impact. With a compact, clean setup ideal for smaller workshops and urban production spaces, VersiFlex enables creators to work sustainably without sacrificing quality or versatility. Whether you’re decorating promotional items, fashion apparel, or home goods, it supports a cleaner, more responsible workflow at every stage.

Seamless Integration & Support

VersiFlex works seamlessly within the existing Sawgrass ecosystem, including the MySawgrass design tool and the Sawgrass Print Utility software, and is fully compatible with all Sawgrass desktop printers using the VersiFlex set-up. With intuitive profile controls, plug-and-play functionality, and no steep learning curve, users can go from setup to production-ready in just a couple of hours—making it easy to deliver professional-quality results, fast.

Ongoing customer support remains a cornerstone of the Sawgrass experience. VersiFlex users have access to dedicated live assistance, expert guidance, step-by-step tutorials, and a growing library of resources designed to optimise workflows across a variety of business types and materials.

Product Availability

VersiFlex will be available across Europe since April end, following the official launch in the US, with broader rollout and shipping through regional distributors. European customers will benefit from extended cartridge formats optimised for the SG1000 platform, ideal for batch production and large-format projects.