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Saudi Xerox Leaps into the Future

The KSA’s top technology company actively participates in Saudi Arabia’s landmark event that defines the future of the Kingdom

Saudi Xerox is a leading technology company that has been at the forefront of innovation in Saudi Arabia for many years. In recent years, Saudi Xerox has set its sights on transforming the experience of how people work. The recently held LEAP 2023 offered a perfect platform for Saudi Xerox to showcase its solutions for tomorrow’s work place and digital transformation.

“Xerox has a rich and Profound legacy in innovation, particularly in the areas of document technology and computing. The company continues to be a major player in the tech industry today. We are very excited to be a major contributor to LEAP 2023  and showcase our state-of-the-art technologies in action.” Enthuses Joe Bailis Head of Digital Transformation at Saudi Xerox.

The host of solutions which were highlighted during the event include Xerox® DocuShare®, XMPie and CareAR.

Xerox® DocuShare® , an Enterprise Content Management platform developed by Xerox™ is a web-based platform that allows businesses to store, manage, and share digital documents and other content securely and efficiently.

Xerox® DocuShare® provides a centralized repository for all types of documents, including Word documents, PDFs, spreadsheets, drawings, images, videos, and more. The platform includes features such as version control, document search, and workflow automation, which allows users to manage and access documents easily and efficiently.

Saudi xerox@LEAP 2023

With Xerox® DocuShare®, Organizations can create custom workflows that automate document routing, approvals, and other tasks, which can save time and improve productivity. Xerox® DocuShare® also integrates with other Xerox™ solutions, such as Xerox® ConnectKey® enabled devices , allowing users to scan and digitize paper documents directly into the electronic repository.

Xerox® DocuShare®is highly scalable, which makes it suitable for businesses of all sizes, from small businesses to large enterprises. It offers flexible deployment options, including cloud-based, on-premises, and hybrid configurations, which can be customized to meet the specific needs of each business.

Companies today are increasingly looking to digital transformation to reduce operational costs, enhance security and boost productivity, but success requires the right technology. Xerox® DocuShare® delivers seamless digital workplace collaboration by automating content-centric business processes and systems, providing enhanced digital workplace collaboration.

XMPie, the leading platform for cross-media, variable data one-to-one marketing, offers solutions to help businesses create and manage highly effective direct marketing and cross-media campaigns.


XMPie’s flagship product is called “PersonalEffect,” which is a web-based software platform that enables businesses to create and execute personalized, Omni-channel marketing campaigns. With PersonalEffect, businesses can create personalized print and digital communications, such as direct mail, email, and social media posts, that are tailored to each individual recipient.

PersonalEffect uses variable data printing (VDP) technology to create unique, customized versions of each communication. VDP allows businesses to personalize text, images, and other content based on individual recipient data, such as name, address, purchase history, and other customer attributes.

In addition to PersonalEffect, XMPie also offers a range of other software solutions for marketing automation, web-to-print, and cross-media marketing campaigns. XMPie’s solutions are used by businesses in a variety of industries, including retail, finance, healthcare, and more, to enhance customer engagement and drive revenue growth.

CareAR® (Augmented Reality),  help Drive Service Experience Transformation through an enterprise AI/AR-powered Service Experience Management Platform.  CareAR’s Service Experience Management platform allows enterprises and organizations to access expertise in seconds with artificial intelligence that is delivered on-demand, across devices from desktop, mobiles, tablets, smart glasses to drones to support any situation, anywhere. Resulting in improved faster real-time resolution, improved customer satisfaction, lower cost, comply to SLA’s, utilize highly skilled support resources and ESG compliance.

“CareAR® with its platform for Assist and Instruct empower any organization to provide effective remote assistance, provide self-guided instruction to end users, and enable extended insight through its CRM platform.”Explains Bailis

Xerox CareAR Software

CareAR® Assist: Speed resolutions with remote AR visual support. When CareAR is used as part of the Xerox service experience, customers spending less time waiting for service or on service calls, achieve faster resolution times, equipment up-times, and partner with a company who is environmentally conscious.

CareAR® Instruct: Make knowledge contextual by delivering digital and visual content with context to promote self-solve or provide self-guided instructions. Enables the creation of enterprise AR-based instructions for a self-guided and animated step-by-step flow. Bridge skills gap by empowering anyone to follow easy steps contextually personalized for resolving issues or training.

CareAR® Experience Builder: Enables CareAR Instruct step-by-step authoring with no code, drag-and-drop guidance creation. Experience Builder makes it easy and fast to add 2D, video, and other content to enable CareAR Instruct users to self-personalize learning with content indexed within each hot spot.

CareAR® MagicLens: Enhance instructional content with 3D visualization. Superpower your CareAR Instruct content experience. Using computer-aided design (CAD) data, MagicLens enables 3D content visualization, video simulations and exploded views for AR-enriched 3D content, and high-quality renderings of models.

LEAP 2023 is a leaving proof of Saudi Arabia’s commitment to Vision 2030

The second edition of the international technology conference LEAP was held in Riyadh on February 6-9, 2023 under the theme “Into New Worlds.” Saudi Xerox participated in this event with full force.

LEAP 2023 has been envisioned as a four-day event that explored cutting-edge technologies and visionary strategies that have the potential “to build a city on the moon by 2070, have a human standing on Mars by 2035, and create digital twin cities and entire virtual worlds.”

Saudi xerox@LEAP 2023

Saudi Xerox is a faithful supporter of Saudi Vision 2030 and is working closely with Saudi government to implement this vision.  Saudi Xerox participation in LEAP 2023 is also a clear manifestation of its commitment to Saudi government initiative for a better future.

Saudi Vision 2030 is a comprehensive and ambitious plan for the transformation of the Kingdom of Saudi Arabia. It was introduced in 2016 by Crown Prince Mohammed bin Salman as a roadmap for the country’s development over the next decade. The vision aims to diversify the economy, reduce the country’s dependence on oil, and promote social and economic progress.

Mehmet Sezer, General Manager of Saudi Xerox.
Mehmet Sezer, General Manager of Saudi Xerox.

Mehmet Sezer, General Manager of Saudi Xerox says:” Saudi Xerox’s core competency is to provide best solutions for enterprises and institutions to streamline their day-to-day workflow while offering top of the class technology and a roadmap to digital transformation. These are essential tools for their journey towards Saudi Vision 2030.”saudi xerox logo English

About Saudi Xerox

Saudi Xerox is the representation of Xerox in Saudi Arabia. It was established in 1986, with business lines that include providing solutions to improve business processes, automation, and printing technology through an innovative vision of maximizing productivity and efficiency to create a better work environment. Saudi Xerox offers the full array of Xerox products and services ranging from workplace assistants, workflow solutions and managed print services in the KSA market. We address global and local market challenges consistently together in alignment with Xerox global standard. For more information, please visit  

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