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Saudi Xerox Builds Robust and Lasting Partnerships with Like-Minded Companies

The Region’s premier document solutions company recently forged a channel partner alliance with Almaktaba Group

It’s all about empowerment. The highly praised and award winning Xerox Channel Partner Program is designed to help Xerox partners to improve their best business practices and build sustainable recurring revenue. These are the most important things that any channel partner can do to truly future-proof its business. Xerox partners have access to several resources and tools that they can use to streamline their business. These resources include Xerox knowledge sessions and professional trainings, shadowing, leads, special discount, branding, special offers, stocking facilities, channel club and much more. It is also an ideal opportunity for a local company to alter its vision from Customer oriented to Channel Oriented and expand the range cycle of the customers in KSA with high quality and efficiency in services including managed print services across KSA.

When did it all began?

Saudi Xerox introduced channel partner program 8 years ago, signing with their first channel partner agreement to expand coverage for Xerox equipment and solutions in the Western region. Since then, the Company have experienced exponential growth, creating a strong network of top-notch companies- all of them on the same wavelength- offering professional services and state-of-the-art equipment. These partners expand the customer cycle, and provide the prompt service to Xerox clients.

A New family member

The newest Xerox partner in KSA is Almaktaba. The company has been a pioneer in introducing office supplies, stationery, office equipment, and office furniture to the Saudi market at large. For almost six decades, Almaktaba has served the needs of the business community, school children, and educational institutions with dedication and proficiency. A generation of Saudi architects and engineers have bought their first drafting tables from Almaktaba Stores, in addition to their day to day educational requirements. Now, in this new Millennia, Almaktaba stands by its loyal base, supplying them with all their needs to take the challenges of the new Digital Age.

“Almaktaba was founded in 1958 and since then we worked relentlessly to offer first class services to our clients. Almaktaba is now a household name, a respected brand synonymous with innovation. We are offering best in class stationary technology, office supplies and furniture to our clients in Saudi Arabia.  Our branches, located in the main cities and across KSA, create an efficient network capable of offering quality and timely services to our customers.” Enthuses Abdulla Al-Alweet, CEO of Almaktaba Group and adds,” in Saudi Xerox we found a perfect partner, attuned to our needs and our customers’ needs. We are now authorized to offer a wide range of Xerox equipment and solutions to customers in KSA. Xerox solutions empowers our customers by adopting a means of modernizing their systems while at same time creating and delivering high quality printed products.”

“Almaktaba is a trusted brand in KSA and a reliable partner for Saudi Xerox. The company boasts the perfect infrastructure to offer our industry-leading portfolio of products and managed print services. Their extensive network of branches across KSA as well as their Information Technology experts provide comprehensive services to their customers,” comments Maher Qari, Channel and Commercial Director of Saudi Xerox and adds, “Our partners in Saudi play a crucial role in developing printing industry in KSA. Other than hardware they offer clients knowledge and software tools to be more efficient and productive. One of the most important element of Xerox offerings to clients is ConnectKey.  Maher Qari explains:” Xerox® Connect Key® technology is designed for the changing office environment based on cloud connectivity. It allows employees to be more productive while allowing them to operate with more structured processes and information.”

ConnectKey also helps streamline workflows so employees spend less time managing documents. Employees are also able to make electronic documents and manage tasks through the ConnectKey apps.

As the digital landscape is changing in the region and fast adapting to new technologies, organizations in the Middle East are implementing intelligent workplace solutions enabling smarter and more efficient work processes. Security is a key concern in the region and the printing industry is susceptible to cyber threats similar to other industries. Since all printing devices are now part of the Internet of Things (IoT) ecosystem, they are receptive to IoT cyber-attacks and require enhanced security solutions. As security is always Xerox’s top priority, we constantly work towards enhancing security features of all our devices. That’s why every Xerox® Connect Key® Technology-enabled device is armed with our holistic four-point approach to security, ensuring comprehensive, all-encompassing protection for all system components and points of vulnerability. Our security features include Prevention, Detection, Protection and Strong liaison with global partners.

Award Winning program

During recent years Xerox bagged a number of awards and acknowledgments including the prestigious 5-Star Partner Program Award from CRN, bestowed on programs whose overall rating is among the elite. But that’s not all. Xerox also positioned as a Leader in the new Quocirca report on channels to MPS for fourth consecutive time. The report states “Xerox has long led the market by virtue of a scalable, cloud-based MPS platform and an expanded ConnectKey workflow solution portfolio.” According to the report Xerox retains its leading position in the provision of channel-led MPS programs which target the SMB and midmarket segments.  The company also offers a flexible service delivery model and integrated cloud platform which enables partners, regardless of their MPS maturity, to participate in the growing MPS market opportunity. Xerox continues to enhance its mature channel MPS offerings, with a strong focus on delivering a broader and more accessible solutions portfolio.  Xerox MPS platform is supporting a wide range of partners – from mature MPS partners to those that are just starting out. Last but not least as the SMB market becomes more receptive to MPS, channel engagement will be key to success.

About Saudi Xerox

Saudi Xerox is the representation of Xerox in Saudi Arabia. It was established in 1986, with business lines that include providing solutions to improve business processes, automation and printing technology through an innovative vision of maximizing productivity and efficiency to create a better work environment. Saudi Xerox offers the full array of Xerox products and services ranging from workplace assistants, workflow solutions and managed print services in the KSA market. We address global and local market challenges consistently together in alignment with Xerox global standards.

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