During Labelexpo it was announced that AlAoun Trading Company and FUJIFILM had confirmed the purchase of two Graphium Hybrids, by Saudi Plastics Factory (SPF). Graphium Hybrids is the result of cooperation between Edale and FFEI.
Edale also welcomed to the stand FFEI and Xaar to exhibit in detail elements of the Graphium. FFEI demonstrated the Integrated Workflow element, the Graphium Production Workflow. This program allows users full end to end automation with intelligent job planning when printing labels. Xaar also worked alongside Edale and FFEI to display the much anticipated Xaar Print Bar System which is versatile, easy to configure and ideal for personalised, variable data, special effects and short-run printing for a range of applications, including labels and packaging. “Working with FFEI and Xaar allowed us to offer potential customers expert knowledge about all the elements of the Graphium Hybrid quickly. It was a great success and allowed us to work closer with our partners when discussing in-depth customer requirements” says Lee Deyes Edale’s Technical Sales Specialist-Hybrid Print.
Revisiting a larger format stand this year also allowed Edale to display the Graphium Hybrid running throughout the day showcasing the flexographic technologies and the integrated workflow capabilities. “We wanted to highlight the Graphium and make it the focal point of the stand, to top it off we continuously ran the machine to show off the durability of the press and this enabled potential customers to view swift set up and job changes in real time” says Lucy Wood Edale’s Brand & Marketing Coordinator. Edale’s decision to showcase the Graphium Hybrid at Labelexpo demonstrates their commitment to the future of the printing industry.
Over the four exhibiting days the Edale stand was a constant hive of activity with Edale’s sales team seeing a significant rise in the number of investors already pre-equipped with detailed specifications and business requirements for the Graphium Hybrid. “A fantastic result at this year’s show, we saw a large amount of worldwide visitors with a keen interest in the Graphium’s combined digital and flexographic capabilities.
