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Riyadh Gears Up for Inaugural Saudi Signage Expo

The inaugural edition of Saudi Signage Expo, expected to be the Middle East’s biggest event for the digital, print, graphics, and imaging industries, opens its doors from 5-7 March, 2024, at the state-of-the-art Riyadh International Convention & Exhibition Center (RICEC). The event brings together the sectors’ key decision makers behind the rapid growth of the signage industry in Saudi Arabia, including retail, entertainment, hospitality, commercial, and real estate, boosted by the growing demand for signage within Saudi Arabia’s giga and mega project development programme.

The opening of Saudi Signage Expo builds on the tremendous opportunities coming out of Saudi Arabia’s digital signage industry with a growth forecast of more than 75% to $492 million by 2027. Additionally, the kingdom’s outdoor advertising market is predicted to be worth $360 million by 2025.

“As the kingdom undergoes a profound transformation across various sectors, the signage industry has emerged as a powerful tool to enhance communication, engage audiences, and revolutionize the advertising landscape. At Saudi Signage Expo, visitors will have a chance to experience first-hand the latest technologies, best practices, and innovative strategies that are driving the market forward,” says Muhammed Kazi, Vice President – Construction at dmg events, the organizers of Saudi Signage Expo.

The three-day event serves as a crucial meeting point for the digital, print, graphics, and imaging industries.

Saudi Signage Expo

Local and international participation

The expo’s first edition will see the participation of many of the industry’s leading players, among which Blue Rhine, CMYK Print Solutions, and HP KSA have already committed themselves as exhibitors and founding partners. Some of the other market leaders who have confirmed their participation include Flex-Europa Middle East and Fujifilm Middle East.

UAE-based Blue Rhine is a leading manufacturer and distributor of premium signage, advertising, and LED solutions. From intuitive signage boards to interactive screens and bright LED displays, the company will showcase a slew of products at the event. CMYK Print Solutions from Egypt, a supplier of digital printing solutions including wide and super-wide format printing machines, ink, and media, is set to bring its innovative textile printing and signage solutions to the event. Additionally, HP showcases its latest large format printing technologies, including an advanced range of printers and solutions suitable for signage, retail, décor, and commercial applications.

“HP’s participation in the Saudi Signage Expo reflects our dedication to being at the forefront of technological advancements in digital printing, signage, and sustainability décor. This event is a platform for us to demonstrate our innovative solutions and how they align with the region’s evolving development landscape. It’s an opportunity to connect with our customers, understand their needs, and showcase how HP’s technologies can help businesses grow,” comments Abdallah Aoude, HP’s Large Format Production, Middle East & Africa Lead.

Over 100 companies will be exhibiting at Saudi Signage Expo across six key sectors, including large format printing, signage, graphics, imaging, digital marketing, and gifts & promotional materials. Companies from Belgium, China, Egypt, Oman, Portugal, Qatar, South Korea, Türkiye, and the UAE will join hosts Saudi Arabia to showcase the latest technologies and solutions on offer.

Saudi Signage Expo-Talks shot

Exclusively curated content by the industry for the industry

Saudi Signage Expo will be hosting an educational content programme featuring over 15 sessions with more than 25 speakers. The Hala Chats – where top names in advertising, branding, marketing, wayfinding and so on, will share their insights on engaging talks and Q&A sessions – is specially curated in association with a nine-member advisory board comprising of experts and leaders from Saudi Arabia’s signage landscape.

“Signage provides brand exposure and aids people in navigation. However, sustainability becomes a challenge when you are aiming to create a luxurious experience through signage. Red Sea Global is looking into local Saudi Arabian designers and artists to support this. I look forward to seeing how the Saudi Signage Expo brings such artists and artistic elements to elevate the event,” says Giles Clement, Senior Director of Wayfinding at Red Sea Global, and one of the expert speakers at Hala Chats.

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