Print4All 2027 Taps Four Ambassadors to Drive Market

A trade fair does not begin when the gates open, at least not in Print4All’s vision. To accompany the market towards the 2027 edition, the show has chosen four ambassadors and entrusted them with a task—not that of testimonials, but of privileged observers of the sector.

The choice concerns Gianfranco Cillario, CEO of Eurostampa, Alberto Palaveri of Sacchital, and Eladia Sillo and Giovanna Gugliemi of Creostudios, who will help the exhibition maintain direct contact with the transformations in printing, converting, and graphic arts.

Different profiles bring into Print4All complementary points of view—that of those who print and compete on international markets that of those who work on innovation in flexible packaging, and that of those who, starting from brand needs, transform strategies and identities into communication projects.

This is where the ambassador project acquires strategic value for the trade fair. In a market where technologies, materials, sustainability, and new languages evolve rapidly, the risk for a sector exhibition is to arrive at the event with a snapshot that is already outdated. The ambassadors instead become a permanent listening outpost, able to intercept needs, critical issues, and new questions and bring them back into Print4All’s path.

Their selection also tells the direction of the exhibition. Gianfranco Cillario brings Eurostampa’s experience in high value‑added labels and dialogue with international brands, where quality, innovation, and differentiation are competitive levers. Alberto Palaveri represents converting and flexible packaging, a segment in which research on materials, performance, sustainability, and industrialisation is directly measured against changing demand. His relationship with Print4All goes back a long way, as he had already been chosen as ambassador of the Converflex vertical when the project was launched.

With Eladia Sillo and Giovanna Guglielmi, the gaze shifts downstream along the supply chain. Creostudios works at the intersection of brands, creativity, and production—a useful observatory to understand not only what industry can produce, but what the market asks of printing and packaging and how its perceived value is changing.

This is what happens at Print4All. Worlds that often meet only when a project is already defined are brought into relation. It means bringing out earlier the topics that deserve space, building content that is more aligned with the needs of the supply chain, and keeping the exhibition open to dialogue with those who live the market every day. The ambassadors add to this process four authoritative perspectives, helping Print4All turn what is changing in the markets into topics, content, and opportunities for discussion for the entire supply chain.