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Personalisation Experience to Highlight Customised Solutions

The doors to the second edition of Personalisation Experience and the co-located events FESPA Global Print Expo, European Sign Expo, and the inaugural Sportswear Pro 2024 will open at RAI Amsterdam, The Netherlands, from 19-22 March, 2024.

Personalisation Experience comprises a one-day conference featuring a stellar lineup of expert speakers from the industry and a comprehensive exhibition area. The event provides a pivotal platform for industry professionals to explore the latest customisation-enabling solutions, from cutting-edge design tools and web shop automation software to advanced printing and finishing hardware and consumables, presented by over 90 leading global suppliers.

Visitors to Personalisation Experience can explore personalisation-enabling software such as easy-to-use design tools and customer-friendly, web-to-print solutions from suppliers including Antigro Designer, Cre8iveSkill, Kit Builder, Optimus, Printbox, PunchCloud, and Shirtinator.


GTO SRL, Tajima Europe, and ZSK Stickmaschinen are among the suppliers showcasing hardware solutions for embroidery and customised textile and pad printing.

Within the co-located events, over 75 further exhibitors including Dongguan Prosub Technology Co., Siser, and Transmatic are highlighting tools for creative, customised applications, such as 3D printers, heat presses, and finishing equipment. Suppliers including Brother and Dataline Solutions will showcase automation, MIS and workflow software, while visitors interested in direct-to-film (DTF) and direct-to-garment (DTG) printing machinery and substrates can find products from BestSub Technologies Co Limited and Pals Print & Screen B.V. Visitors can also connect with suppliers offering digital printing and finishing equipment for customisation, including Agfa, Epson, Kornit, Mimaki, and Roland.

Duncan MacOwan, FESPA’s Head of Marketing and Events, comments, “Last year’s Personalisation Experience reaffirmed to us that there was a gap in the market for an event dedicated to customisation. We’re thrilled to bring the event back this year to help brand owners and retailers connect with the people, technology, and software that can help them take advantage of customisation opportunities. They can explore creative tools and production technologies to capitalise on the customer demand for personalised products and learn how they can make personalisation central to their offering. We have a strong line-up of exhibitors showcasing their solutions in the Personalisation Experience exhibition area, and I would encourage visitors to also visit the co-located events, as there’s a significant number of suppliers highlighting customization enabling solutions.”

Visitors can also purchase tickets for the Personalisation Experience conference, taking place on 20 March, 2024, where they can learn about the power of personalisation and the commercial growth opportunities it represents. Moderated by FESPA’s Personalisation Ambassador, Richard Askam, the conference will delve into topics such as creating value with personalization, aligning productivity and demand, understanding the value of customers’ self-expression, and how personalisation has the power to make fashion more circular and emotionally meaningful.

In addition to the exhibition and conference, the Personalise Make Wear smart factory will showcase live end-to-end production and personalisation of sportswear, as well as sports-related merchandise. Hosted by Debbie McKeegan, FESPA’s Textile Ambassador and CEO of Textintel, the smart factory will comprise catwalks showcasing the finished products, fireside chats focused on cutting-edge solutions and processes, and expert-guided tours of the latest technologies for personalised products. Participating brands include Antigro, Bella+Canvas, Caldera, Coldenhove, Dekken, Greentex, InkCups, JK Group, Klieverik, Kornit, MS Group, SEI Laser, Stahls, and Tajima.

For more information on Personalisation Experience 2024, visit

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