Paris Packaging Week 2025 to Host Pentawards Festival
Global brand leaders to attend Pentawards Festival to celebrate all aspects of packaging innovation; the theme ‘Design with Impact’ to explore how design choices shape consumer behaviour and brand perception
Paris Packaging Week, the premier destination for packaging innovation, is thrilled to announce that it will host the Pentawards Festival at its upcoming event in January 2025.
Building on the success of Pentawards Festival 2024 held at the Science Museum, this exciting collaboration will bring top-tier packaging design content to the award-winning show, featuring keynote speakers from global brands including Carrefour, Coca-Cola, Colgate-Palmolive, Microsoft, Nestlé, and Unilever.
A one-stop shop for forward-thinking marketing leaders, brands, designers, manufacturers, and suppliers, this collaboration of industry giants will create a unique opportunity to discover the latest possibilities in packaging and design, engage with global thought leaders, while exploring the future of packaging and innovation in the sector.
‘Design with Impact’
The overarching theme for the Pentawards Festival 2025 is ‘Design with Impact,’ exploring how design choices can shape consumer behaviour and brand perception. With packaging being a powerful tool for communication, the festival will delve into how impactful designs can effectively convey key messages, values, and meanings to the consumer.
Attendees will hear from renowned experts about how designs can resonate not just with people, but also with the planet. Speakers from global brands will share insights and discuss topics such as sustainability, AI, inclusivity, and designing for humanity for a more meaningful future.
The festival will feature a curated Design Hub showcasing innovative packaging design work and thought-provoking ideas from 8 leading agencies and brands.
Brightest Minds in Packaging to Celebrate Creativity & Design
“This collaboration marks an exciting milestone for both events, bringing together the brightest minds in the packaging industry to celebrate creativity and groundbreaking design. Together, we are poised to create a new vertical at Paris Packaging Week focusing on design, which will be a place for unparalleled content, networking, and inspiration. I am very excited that in January next year, this will be a superb way to kick off our 2025 competition and in no better place than one of the world’s best design capitals, at Paris Packaging Week,” says Adam Ryan, Head of Pentawards.
Impressive Gallery of World’s Best Packaging
Pentawards will also showcase an impressive gallery of the world’s best packaging from last year’s competition, as judged by over 50 industry experts from brands like Estée Lauder, Microsoft, Pentagram, and PUMA. With over 100 award-winning designs, it’s set to be the largest Pentawards exhibition ever presented at a trade show. The gallery will feature the most innovative, thought-provoking, and visually arresting packaging from across the globe.
Elevated Visitor Experience
“Hosting the Pentawards Festival at Paris Packaging Week adds significant value to our visitors,” says Josh Brooks, Event Director, Paris Packaging Week. “This collaboration brings a wealth of creative energy and insight into packaging design that will inspire and inform anyone involved in the packaging industry. Whether you’re a brand strategist, a marketer, a designer, or a manufacturer, the Pentawards Festival offers a unique opportunity to engage with the industry’s top innovators and take your packaging to the next level.”
Paris Packaging Week 2025
Paris Packaging Week brings together four major shows, each dedicated to packaging innovation and design in a specific market: ADF for aerosol and dispensing systems; PCD for perfumes, cosmetics, and personal care; PLD for premium and luxury drinks; and Packaging Première for luxury products across fashion, watches, jewellery, and fine foods.
Paris Packaging Week will take place at Paris Expo Porte de Versailles, Paris, on 28-29 January, 2025.
