Paperworld Middle East to Promote Environmental Friendly Products

The 3rd edition of Paperworld ME is on track and is scheduled to be held on March this year. Organizers Epoc Messe Frankfurt says that this year the event will be much bigger than the previous two editions. Michael Dehn, Group Exhibitions Director of Epoc Messe Frankfurt said, “Launched three years ago, Paperworld Middle East is designed to be the authoritative trade, business development and networking event in the region for paper products and office supplies. Paperworld Middle East is the regional extension of the international Paperworld brand which is globally renowned as the premier trade platform for these industries. “

When asked about the success of the show, he said, “Paperworld Middle East is looking to build on its ongoing success over the last two editions. Our initial foray into the market was well received by both exhibitors and trade visitors. The second edition cemented our presence in the region with a 20% increase in exhibitor numbers over the inaugural edition. The third edition looks in good shape to continue the growth trend as the trade fair begins to strengthen its position as the premier trade event for the paper, stationery and office products industry. Given the favourable market response from across the region, growing support from our exhibition partners and a constantly growing footprint, Paperworld Middle East can be termed as a successful trade fair.“

Michael said that the show will be larger and will be attended by more exhibitors compared to its previous editions. “The brand’s success in establishing itself as a truly effective trade platform has been underlined by the fact that 45% of this year’s exhibitors have not previously participated and so will be making their regional debut in March. ”

Talking about the special events that will be staged this year, Michael said, “This year we will feature the Green Office Area, a dedicated section which will present everything from writing instruments to office machinery that are produced according to green standards. The exhibition for the first time ever will present the Gift Wrapping Competition, which will feature regional experts showcasing their skill at attractively wrapping gifts. The winner will be awarded the “Paperworld Middle East 2013 Wrap Star title.”

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