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Paperworld, Gifts & Lifestyle Middle East Project Huge Growth

Paperworld Middle East and Gifts & Lifestyle Middle East will return for their largest-ever edition. Taking place from 12-14 November, 2024, at the Dubai World Trade Centre, the co-located events are expected to attract over 10,000 visitors from more than 100 visiting countries.

Organised by Messe Frankfurt, the dual events will host over 450 exhibitors, and is currently showing a strong growth trajectory following the record attendance in 2023.

Paperworld Middle East is the largest international trade event for paper, stationery, arts and crafts, office supplies, and school products. Manufacturers, wholesalers, distributors, and retailers from over 100 countries will be participating, providing visitors an opportunity to discover the latest products and learn how the industry is moving forward.

Paperworld Middle East

Entering its fourth year, the co-located Gifts & Lifestyle Middle East complements the profile of Paperworld Middle East, covering a gamut of products such as corporate and trendy gifts, souvenirs and figurines, elegant table décor and accessories, leather finished goods, and handpicked and curated baby and kids products.  Artisans, suppliers, and manufacturers from more than 60 countries including Greece, India, Italy, South Africa, Spain, and Turkey, will showcase their premium products over the course of three days.

Kraft & Packaging: Unveiling a new frontier in sustainability

In its 13th edition, Paperworld Middle East is set to redefine the paper and stationery industry by introducing a dedicated section, Kraft & Packaging. As the largest platform for paper in the Middle East and Africa, this move reflects the event’s commitment to addressing the increasing demand for sustainable materials. The Middle East and Africa pulp and paper industry is poised for a robust growth, with a market size of $16.24 billion in 2023 expected to reach $19.32 billion in 2028 at a CAGR of 3.54%.

The innovative section aims to provide a comprehensive platform for industry players to showcase and explore the latest advancements, fostering collaboration and discussions on environmental sustainability and technological innovations.

Paperworld Middle East

The Hub Forum

Knowledge sharing platform The Hub Forum will return for another year, providing the latest updates from an ever-evolving industry and connecting experts, thought leaders, and key players in the paper, stationery, office supply, and gift sectors. Held on the first two days, The Hub Forum will offer a full programme of impactful sessions, discussing e-commerce, digital, and sustainable trends shaping the industry’s future.

The carefully curated lineup of industry-renowned speakers and thought leaders will share their expertise, while valuable sessions and discussions will provide actionable insights for business growth. The forum offers an exclusive platform for forging meaningful connections with like-minded professionals, exploring innovative ideas, and staying ahead in the ever-evolving marketplace.

Paperworld Middle East Artistry Workshops

Artistry Workshops

The highly popular Artistry Workshops will return to Paperworld Middle East, welcoming artists, art school faculty, and enthusiasts to explore a diverse range of creative skills. Sessions will be hosted by popular artists, gallery owners, teachers, branding specialists, and university professors on a range of artistic disciplines from digital art and art therapy to abstraction.

Project Sustainability

Sustainable products have gained paramount importance in today’s consumer world, especially as individuals and businesses the world over are trying to minimize their environmental impact. To address this growing concern, the special area of Project Sustainability was introduced to serve as a platform for exhibitors to display their range of environmentally friendly products, each with detailed information about their eco-credentials. Fostering a broader understanding of the importance of adopting eco-conscious practices, attendees will have the opportunity to explore a wide array of offerings – from recycled stationery to energy-efficient office supplies – that align with their values and sustainability goals.

Paperworld Middle East Awards

Now in its second year, the Paperworld Middle East Awards 2024 will be held amidst an atmosphere of anticipation and celebration, especially with the inaugural awards in 2023 concluding with resounding success. The awards serve as a platform to recognize and honour outstanding achievements, innovation, and excellence in the field of stationery, office supplies, and paper-related products. Award categories include ‘Stationery Product of the Year’, ‘Best Eco-friendly Product of the Year’, and the ‘Lifetime Achievement Award’ among others.

Other show features include Business Matchmaking that helps accelerate pre-show networking, and The Premium Club, crafted exclusively for senior buyers and key decision makers in the paper industry with complimentary benefits at the exhibition, including the opportunity to foster meaningful connections between key buyers and exhibitors.

“Paperworld Middle East and Gifts & Lifestyle Middle East offer a gateway to the Middle East and Africa markets and as a result, we are seeing a growing international presence every year. There is a perfect synergy across the two events, which is one of the major factors contributing to the year-on-year growth of the shows,” says show director Syed Ali Akbar.

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