Milan, recognized as one of the world’s premium fashion and design hub, will host the 2022 edition of the opulent Packaging Premiere from May 24-26, 2022, at Fieramilanocity – Hall 4, located at the city exhibition district of Fiera Milano. The luxury packaging event is a perfect meeting platform for designers and manufacturers of luxury packaging and for large international brands who want to shape their products globally as top of the range, with an unmistakable mark of luxury.
Pier Paolo Ponchia, the founder of Packaging Premiere and Managing Director of Easyfairs Italia, comments on Packaging Premiere’s position as the “must attend event in Italy for everyone involved in designing premium and luxury packaging.”
Launched in 2017, Packaging Premiere has established itself as a reference event for luxury products in no time. The selective expo showcases novelties previews, provides ample scope for experimentation and innovation, and helps companies to understand market trends so as to speed up decision making to get to the market first. Packaging Premiere is a stage that enhances the entire supply chain.
Luxury packaging has its own unique existence. Dominated by the strong personality of international brands, packaging expresses itself in imaginative, surprising, yet original shapes; and relies on a production chain that aims for excellence, right from the processing of raw materials to the finished product.
As always, visitors to make a beeline will include international companies and manufacturers of world renowned luxury fashion brands and accessories; fine food, wine and spirits; watches and jewellery; cosmetics and perfumes; designers; gifts, furniture, and furnishings; and more.
The exhibition’s calculated opening by the end of May is to enable companies in the packaging production chain to present new solutions and make them known in time to luxury companies which need to make their product packaging decisions.