Global leader in colour expertise Pantone has decided to welcome PANTONE 13-1023 Peach Fuzz – a subtle yet sensual hue full off kindness and tenderness, as the Color of the Year 2024. The announcement also commemorates the 25th anniversary of the Pantone Color of the Year programme, which began in 1999 that has evolved into a cultural phenomenon, aiming to reflect and express the “prevailing mood” and attitudes of our global societies through colour.
Communicating a message of sharing and caring, the warm and cosy shade highlights a desire for togetherness with others, presenting a fresh approach to a new softness.
An appealing peach hue nestled softly between pink and orange, PANTONE 13-1023 Peach Fuzz inspires belonging, recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering space to be, feel, and heal, and to flourish.
Poetic and romantic, a clean peach tone with a vintage vibe reflects the past, yet refashions with a contemporary ambience.
Why Was Peach Fuzz 13-1023 Selected to be Pantone 2024 Color
Speaking about turmoils in our lives, our need for nurturing, empathy, and compassion grew stronger. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. Focusing on our health and well being, both mental and physical, and cherishing the special friend and family moments, we wanted to turn to a colour that could focus on the importance of the community and coming together with others.
The colour that was selected – the Pantone Color of the Year 2024 – needed to express compassion and empathy, and the desire to want to be close to those we love.
PANTONE 13-1023 Peach Fuzz and its Multiple Applications in Fashion, Technology & Architecture
Virtually arresting and inviting, PANTONE 13-1023 Peach Fuzz is an enveloping peach hue that awakens senses to the comforting presence of tactility and cocooned warmth.
Interior design including wallpaper by Spoonflower, a premier print-on-demand online fabric, home décor, and wall paper destination; machine washable and stain resistant rugs by Ruggable; beauty and makeup line by San Francisco-based Shan aka Shan Berries; and mobile phones by Motorola, are all part of the roll-out that involves a series of brand collaborations. In fact, Motorola is the first smartphone brand to introduce PANTONE Color of the Year 2024 in its special edition of edge 40 neo and razr 40 ultra models.
Peach tones have also been a fixture of the Spring-Summer 2024 runways, particularly in Italian fashion houses like Gucci, Jil Sander, and Sportmax leading the way.
For visual evidence of the growing male appreciation of peach, Dwayne “The Rock” Johnson wore a perfect shade of Peach Fuzz tuxedo jacket from Dolce & Gabbana, and in an intrinsically tactical satin fabric.
A contemporary peach in its gentle lightness adds an ethereal, reflective finish to hair, creating a natural glow that flatters complexions across a large variety of undertones. A surprisingly versatile shade, the colour of peach enlivens the skin, adding soft warmth to eyes, lips, and cheeks, making all who wear it appear healthier.
In the world of architecture and interior design, PANTONE 13-1023 Peach Fuzz is claimed to nurture a sense of tranquility and provide spaces for relaxation and personal growth, whether it be a painted wall, home décor, or furniture, the colour brings gentle warmth to intimate spaces.
Pantone Color Institute Executive Director Leatrice Eiseman sums it up, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,”
