Following the success earlier this year, Love Paper Week will be back in 2026, running from 2–6 February, to highlight the unique role of paper in our everyday lives and its strong environmental credentials.
Championing Paper Since Year One
Love Paper, a global campaign launched in 2012 to promote the sustainability and attractiveness of print, paper, and paper packaging, is once again uniting the industry to collectively champion paper to businesses, consumers, and communities.
In its first year, Love Paper Week introduced simple yet effective tools for organisations across the print, paper, and packaging sectors to tell the story of paper’s sustainability. Growing industry support this second year will see expanded activity and broader participation, helping to reinforce why paper remains such a vital, sustainable, and creative medium in today’s digital world and the sustainable packaging solution.
“Paper continues to be one of the most suitable and effective forms of communication. It is renewable, recyclable, and biodegradable, yet many misconceptions remain,” says Josh Birch, Campaign Manager at Two Sides UK. “Love Paper Week is about giving the industry a collective voice to challenge myths, share facts, and celebrate the benefits of paper with both businesses and consumers.”
Paper’s Positive Story
Research shows that despite progress, many consumers still underestimate paper’s environmental impact. Many still believe that paper recycling rates are low, yet Europe recycles an impressive 75% of paper, the highest recycling rate of any material. Furthermore, European forests that provide the raw material for paper, are growing in size and are managed under strict sustainability standards.
By highlighting these facts, Love Paper Week aims to cut through misconceptions and encourage informed choices.
Getting Involved
To support the campaign, Love Paper is once again providing free, ready-to-use resources for organisations to share during the week, including social media posts, graphics, and videos; e-mail footers and digital assets; virtual meeting backgrounds; and official Love Paper Week branding.
“From printers, publishers, and direct mail specialists to packaging manufacturers, paper manufacturers, and distributors, Love Paper Week is an opportunity for everyone in the sector to get involved and showcase the positive story of paper,” adds Birch.
