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Konica Minolta Manages To Grab Market Share Of 25% In The Color Management Segment

Konica Minolta Business Solutions Middle East has been steadily establishing its presence in the region and continues to grow posting impressive figures for CY 2014. There has been a spike of 21% in the sales performance with an the overall revenue growth of 7% over previous year. The company has also been successful in grabbing a market share of 25% in the color management segment. The company is also going through a phase of market consolidation. Konica Minolta is betting high on its latest launch bizhub PRESS C1100 for its mid-high range segment and hoping it provides greater value and quicker ROI.

Managed Print Services segment is gaining popularity across the globe and Konica Minolta forecasts double digit growth in the MPS segment as more and more businesses, especially the financial industry, oil and gas industries, logistics and services industries are leveraging the cost-savings potential Managed Print Services. Adopting MPS is a growing trend in the UAE.

Pauline Brooks, Marketing Development Manager, UAE said, “We are very positive about strong results in the Managed Print Services segment. There will be considerable impact of the recent ruling in the UAE that obliges financial organizations to digitize all paper contracts and create digital workflows for their ongoing management. Konica Minolta is ready for the challenging transformation that requires a huge amount of paper archives to be digitized. Konica Minolta devices, connected via bEST (bizhub Extended Solution Technology), integrate customized solutions for digitalization and content management.”

Brooks added, “Our devices operate well as standalone solutions, while offering seamless service under central software management, the adaptability works perfectly for SMBs. With functions such as server-less pull-print, the device functions as a server and can manage up to 10 devices. SMBs can benefit from the same cost tracking and accounting, secure print, and pull-print, ensuring users can collect their hardcopies as they identify themselves at the device.”

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