The graphic arts industry has changed immensely and forces the supply industry to make organisational changes. Koenig & Bauer (KBA) therefore recently took this shift into account by spinning-off business units operating on the market and production activities from the future holding company. But that is not enough: In parallel, experts from the company’s largest business unit KBA-Sheetfed Solutions have been working on a new global sales, service and marketing strategy. As part of this, meeings have been taking place regularly with representatives from the sub-sidiaries. The strategy’s goal is ‘digital business transformation’ – the optimisation and transparent organisation of all business processes and the development of new business models in accordance with Industry 4.0 and the Internet of Things. The findings and processes are expected to be transferred to other KBA business units at a later date.
KBA opted for the flexible Salesforce software platform in order to implement these changes. This internationally widespread CRM solution successful in many industries supports digital business transformation, offers practical mobile services and analysing tools, and can be expanded further at any time. The almost 200-year-old press manufacturer thus uses well-known technology from the social media sphere, e.g. for internal business communication. The experts from Salesforce were so amazed by KBA’s approach to digital business transformation that they invited KBA Sheetfed Solutions to their presentation in front of over 4,000 participants in Munich as part of the Salesforce World Tour. Man-aging Director Ralf Sammeck, CIO Jürgen Tuffentsammer and Head of Sheetfed Marketing Thomas Göcke presented the digitally linked cooperation between sales and service in the sheetfed segment with keynotes, interviews, videos and a presentation.
