The UAE arm of Swedish furniture giant IKEA wants to help those who are struggling to get enough sleep.
Approximately nine out of ten people in UAE are not getting enough rest and IKEA wants to change that with its latest SÖMNIG, which translates from Swedish to mean sleepy, ad.
The SÖMNIG is designed to help you sleep better, similar to the beds and mattresses from IKEA. The ad comes with an aromatic lavender port and smothered with lavender ink.
For those unfamiliar, lavender is known to relax muscles and helps to improve sleep quality. Alternatively, readers can remove the ad from the IKEA catalogue, turn it on and use it as a white noise speaker.
The speaker emits white noise frequency, which is known to aid sleep. Together with the smell of lavender, you might find yourself asleep in no time.
