HP Collaborates with Abu Dhabi’s Danat Al Emarat Hospital to Re-invent Patients’ Experience

HP has collaborated with Abu Dhabi’s Danat Al Emarat Hospital to transform the typical dull setting of a CT scan room into a colourful comfort zone. Danat Al Emarat, part of United Eastern Medical Services (UEMedical), is a speciality hospital in Abu Dhabi catering to women and children’s medical needs. In partnership with GE Healthcare, HP is re-inventing patients’ experience by utilizing its state-of-the-art Latex Printing Technology to design and print a fun, underwater-themed wallpaper and equipment cover that aims to minimize the stress that comes with going into a scan room for critical tests.

“Patients, especially children, fear the concept of visiting hospitals and facing daunting machines during tests. So, we wanted to transform this typical experience and turn it into a more pleasant one – and what’s better than changing the visual setting from being cold and unsettling to one that’s fun, colourful and comforting. HP’s Latex Printing Technology is the completely odourless, eco-friendly and fit to be used in a sterile hospital environment. Being part of this project is a great privilege for HP, and we’re pleased to use our technologies to make an esteemed hospital like Danat Al Emarat friendlier,” said Ernest Azzam, Regional Business Manager, Large Format Printing Middle East, Mediterranean and Africa, HP Inc.

Danat Al Emarat opened its doors to the residents of the United Arab Emirates in 2015, offering unique healthcare services for the diagnosis, care and treatment of women and children. In addition, the speciality hospital is a referral centre for high-risk pregnancies, as it encompasses one of the largest Intensive Neonatal Care Units (Level III) in Abu Dhabi and an advanced fetal medicine unit.

“At Danat Al Emarat, we are committed to delivering a high-quality, patient-centric experience, and our understanding of the general perception toward a hospital is the key inspiration behind this collaboration. This phenomenal project enables us to deliver a holistic and warm experience, and the visual transformation of our new CT scan room is already putting our younger patients at ease. We’re thrilled to be one of the first the hospitals in the UAE to offer such an incredible CT scan room. We are indeed pleased to partner with HP for spearheading and executing this wonderful project,” said Mariano Gonzalez, Chief Executive Officer, Danat Al Emarat Hospital.

The HP Latex Printing Technology is eco-friendly as it uses water-based inks, eliminating exposure to inks with hazard warning labels and high solvent concentrations. The benefits of this technology also include delivering odourless and fire-retardant prints that dry instantly, making them suitable for settings such as hospitals and hotels.

With the unique advantages and offerings of its Latex Printing Technology, HP has opened doors to further opportunities, including working with various industries such as healthcare to transform customer experiences in a way that’s never been explored before.