FESPA Eurasia, which took place for the first time in Istanbul, Turkey from 3 to 5 October 2013, set a new standard for wide format printing and signage events in Turkey. An international audience of almost 7000 – individual senior decision makers travelled to the launch event from more than 98 countries. 26% of visitors travelled to FESPA Eurasia from outside Turkey, with the most significant visitor groups coming from Bulgaria, Iran, Greece, Russia, Pakistan and Ukraine. Notable visitor groups also attended from the UK and Germany.
FESPA Eurasia Exhibition Manager, Michael Ryan comments, “Our visitor statistics give a very clear picture of the high calibre of the visitor audience at FESPA Eurasia, which the FESPA brand is able to attract. There were 6,784 individual visitors at the event over three days, a figure which excludes exhibitor personnel and multiple visits, this made for busy stands and a lively launch event buzz. With many individuals also attending for more than one day, there was a lot of opportunity for the industry to exchange knowledge and discuss the latest innovations. For 73% of visitors their visit to FESPA Eurasia was their first time attending a FESPA exhibition, reinforcing our goal to reach new audiences, by taking the FESPA brand into developing markets.”
He continues, “Our registration data revealed the audience to be investment ready – 68% of visitors were business owners or senior directors with overall purchasing responsibility. Indications are that the average budget for investment in wide format printing equipment or materials in the next 12 months for visitors to the show was 225,550 Euros.
the second edition of the event will take place at CNR Expo, Istanbul, from 27 to 29 October 2014.