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Epson to Pep Up Branding, Creativity at FESPA Middle East

Epson, a global technology major in innovative home and office, commercial and industrial, manufacturing, visual and lifestyle printing solutions, is set to raise the branding and creative initiatives of organisations across the region during the inaugural FESPA Middle East 2024 to be held from 29-31 January, 2024, in Dubai.

Visitors to FESPA Middle East can see live demos of Epson’s commercial and industrial fabric printers designed to revolutionise printing experiences across a diverse range of industry sectors including advertising, art and cultural events, fashion, marketing, and retail.

With a surge in Dubai’s cultural and creative industries that attracted an FDI worth an impressive 7.36 billion dirhams in 2022, executives at Epson expect significant interest from their presence at the global exhibition.

Shihab Ahmed Zubair, Sales Manager, Epson Middle East, says, “Branding is a critical competitive differentiator for businesses throughout the MENA region and Epson printing solutions at FESPA Middle East 2024 enable users to elevate their visuals across a range of mediums. The entire creative sector, from cultural events and the arts to fashion and design, is set to benefit from unprecedented printing opportunities on textiles, garments, and across photography and canvas, empowering new business opportunities throughout 2024. All these capabilities will be on dynamic display at the region’s first FESPA event.”

Visitors to FESPA will witness Epson’s SureColor V7000 UV large format printer in action as it introduces a new era of printing possibilities for the MENA region. This solution, designed to produce compelling retail and outdoor signage, window displays, hoarding panels, packaging, promotional goods, and bespoke décor products, sets new benchmarks for quality and precision, redefining product showcasing for brands.

Epson SureColor SC-R5010L
SureColor SC-R5010L

Another product on display is SureColor SC-R5010L resin ink large format printer that effortlessly prints on diverse substrates such as canvas, film, textile, vinyl, and wallpaper, to open up a wide array of creative avenues for regional businesses. Also on display is SureColor SC-F6400H 44-inch dye-sublimation printer that enables businesses to expand into new markets, meet the specific demands of textile manufacturers, promotional goods producers, and photographic studios, and addresses the stringent quality standards of these industries.

Supporting MENA’s emerging fashion and interior design sectors is the Epson SureColor F2200, a complete solution for direct-to-garment and direct-to-film printing. Focusing on precision, speed, and the ability to translate intricate designs onto a variety of garments, this printer empowers businesses to deliver high quality, customized apparel and interior fabrics that meet the demands of discerning consumers.

“The region’s creative industries are balancing their growth potential against cost and quality considerations. However, we will demonstrate at FESPA that all these objectives can be simultaneously achieved by Epson’s printing solutions, contributing to the strength of the cultural and visual economies across the Middle East,” adds Zubair.

Attendees visiting Epson’s Stand 10D can have a firsthand experience of these state-of-the-art printers and explore futuristic technology solutions.

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