Xerox announced that it would make production inkjet presses more accessible and affordable for print services providers. The company demonstrated new ink and packaging capabilities including: Xerox High Fusion Ink – a new ink that enables inkjet printing on traditional offset coated stocks eliminating the need for pre or post paper treatment; a clear toner for the fifth station of the Xerox iGen 5 Press; and Xerox Direct to Object Inkjet Printer – inkjet printing on 3D objects as small as bottle caps and as large as football helmets and shoes, eliminating the need for labels in many retail and manufacturing applications.
“Despite the promise of inkjet technology, many print providers struggle with embracing it because of cost and other challenges. Xerox is disrupting inkjet. We have two new platforms and a wide range of products designed to make inkjet more accessible and affordable for print providers,” says Robert Stabler, senior vice president and general manager, Global Graphic Communications Business Group, Xerox.
Cut-sheet Xerox Brenva and continuous feed Xerox Trivor 2400 inkjet presses
The two presses are the first in a new series of inkjet offerings to come from Xerox – the Brenva HD to the cut-sheet inkjet market and Trivor 2400 with the Xerox IJ Print Server powered by Fiery to the continuous feed inkjet market. Each will enable print providers to drive the production of high-value applications such as direct mail, transactional, books and catalogs.
Incorporating many of the paper-path components of the Xerox iGen, the Brenva HD offers an inline spectrophotometer to assist with calibration and profiling; object-oriented color management to distinguish text, graphics and images and optimizes the image quality of each accordingly; and K-only mode so it will run as a monochrome press.
Xerox, XMPie, A Xerox Company, Solimar and Mueller Martini demonstrated a new end-to-end workflow solution for personalized catalog production on the Trivor 2400. The Xerox Personalized Catalog solution uses Xerox FreeFlow Core to automate the entire workflow process, XMPie PersonalEffect to create customized content to meet tailored requests from customers, and Mueller Martini’s Presto II Digital Saddle Stitcher to bind and finish the product.
Marketing automation workflow
XMPie demonstrated a broad range of applications – from packaging through direct mail, promotional, and informational – all powered by XMPie software technology. All demonstrated applications showcased the power of individually relevant and creatively compelling multichannel customer communications that are integrated with a marketing automation workflow from planning to deployment.
From an industry perspective, the key applications demonstrated with XMPie solutions were labels and packaging, and the more traditional print applications of direct mail, catalogues information and promotion.
“Brand executives, marketing professionals, and service providers, all know that print-media, when used as the sole communication channel (e.g., in classical direct mail), is losing its appeal. Interestingly, at the same time, the marketing community is recognizing that digital communications are far less effective than originally expected,” says Jacob Aizikowitz, president, XMPie. “Not surprisingly, multichannel communications, where print and digital media are cleverly combined into individually relevant communications streams, deliver explosive marketing results. Creating such powerful multichannel communications stream is all about the ability to create individually relevant touch-points that are interconnected through a marketing automation workflow in a coherent and synergistic fashion. This is the magic that will help marketing to successfully engage prospects, retain customers, and, overall, deliver the desired business results.”
