International Expo Consults (IEC) part of Falak Holding, stated that with the onset of new technological enhancements the ‘Digital Signage’ industry is expected to grow exponentially across the Middle East and North Africa (MENA) region. The worldwide digital signage systems market is poised to touch $13.8 billion by 2017 as per a recent report by Global industry Analysts Inc.
International Expo Consults (IEC)will unveil its 18th edition of the SGI Dubai show in early 2015. The show that will be held from January 11th to January 13th at the Dubai World Trade Centre will have dedicated digital signage focussed pavilion.
Digital signage is a medium of electronic display that exhibits television programming, advertising, menus, information and several other messages. It varies from large digital signs such as LCD, LED and digital billboards to smaller screens. These systems can be found in varied environments such as retail stores, hotels, restaurants, healthcare institutions, amusement zones to corporate buildings, among many others.
“Many exhibitors have indicated interest in this new medium and due to this we have decided to introduce new components at our show next year. Digital signage has revamped the game of marketing, ensuring that enterprises can deliver information to their customers more effectively and also efficiently. Retail has been one of the fastest growing sectors in the Middle East, Africa and South Asian regions. ‘Shop ME’ a part of SGI Retail @ SGI Dubai 2015 will be an exclusive section in the show dedicated to retail ideas, concepts and solutions across all aspects of retail shopping experience,” said Mr. Abdul Rahman Falaknaz, Chairman of IEC.
According to an indepth industry study, approximately 74% of all purchasing decisions globally are made in the stores.
“As far as UAE is concerned, there are many new malls and zones that are coming up and this will further grow the digital signage industry.