‘Dare to Print Different’ is FESPA’s new message of inspiration to its print community, and the strapline for the multichannel marketing campaign for FESPA 2017, which comes to Messe Hamburg, Germany from 8 to 12 May 2017.
Dare to Print Different celebrates the rich technology and materials innovation that is always at the heart of FESPA, and its role in helping printers to fulfil their potential and differentiate themselves through new products and business models. The campaign theme is brought to life visually with a striking image of a robotic hand releasing a brilliant butterfly – expressing the critical role of technology in enabling creative print applications, and expanding print’s potential as a medium of visual communication and decoration.
FESPA 2017 includes three distinct zones devoted to screen, digital wide format and textile printing, encouraging printers and sign-makers to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping.
Visitors interested in the growth potential from interior décor applications will also benefit from free access to Printeriors, a hotel-themed showcase featuring printed interior décor elements created using a range of technologies, processes and materials to realise innovative design concepts.
“Dare to Print Different is a statement of our confidence in the entrepreneurialism of our global speciality print community,” said Roz McGuinness, FESPA divisional director. “When printers head to FESPA 2017 in May, we want them to arrive with the ambition to explore and identify something that could expand their boundaries and give them fresh impetus. Every feature we incorporate into FESPA 2017 is designed to show PSPs the many avenues of opportunity available to them, and to leave them invigorated with new ideas to apply in their business.”
