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Canon Middle East Announces New Partnerships

Canon Middle East (CME), a provider of imaging technologies and services confirmed four new partners spanning the UAE, Iraq, Jordan and Kuwait, in the wake of easing COVID-19 restrictions. The new partnerships are in line with CME’s plans to continue to invest and strengthen operations across the Middle East region.

These newly signed partnerships signify the 6th partner in UAE, the eighth in Iraq, third in Jordan and fifth in Kuwait and a total of six new partnerships since the beginning of 2020.

Since the onset of Covid-19, CME has been dedicated to business continuity and established new operating systems that enable both remote access and a flexible hybrid way of working. With lockdown restrictions now being eased, in parallel efforts. A critical component that enabled CME to ensue uninterrupted service during the pandemic was CME’s investment in e-commerce platform. Launched in 2018, the e-commerce platform enabled CME to compensate for the economic lockdown, by activating next day delivery options to meet the growing needs of customers to WFH and establish a home office set-up.

The UAE in particular, has always played an integral role in Canon Middle East’s therefore  CME reiterates its commitment to EXPO 2020 – a global event that will play a critical role in shaping our post-pandemic world. Recent progress on the partnership includes a refinement of the visitor engagement experience to ensure that Canon is helping people push the boundaries of what is possible through imaging, while adapting to the challenges of operating in a post COVID-19 era.

“In these challenging times, now more than ever, we must come together to work to revive the economy and restore consumer confidence. We are dedicated to guaranteeing business continuity during the pandemic and have reimagined our business, to ensure uninterrupted service for our customers, as well as cater to emerging trends, like Working From Home. By actively forging new strategic partnerships, we are confident that we will be able to not only meet, but also exceed customer expectations, across the Middle East. Our four recent partnerships are a testament to this commitment,” said Anurag Agrawal, Managing Director, Canon Middle East and Turkey. “A source of great pride for the Middle East is the upcoming Expo and it is a tremendous honor for us, that for the first time in World Expo history, a single firm has been chosen to provide all their imaging and printing needs. The integration of our cutting-edge technology will contribute towards delivering an exceptional Expo experience, and we look forward to pushing the boundaries of what is possible through imaging,” he added.

CME practices Canon’s corporate philosophy of Kyosei – ‘living and working together for the common good’ and pursues a mandate of sustainable business growth, focusing on reducing its environmental impact and supporting customers to reduce theirs, using Canon’s products, solutions and services.

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