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Brother to Showcase Wide Product Offerings at FESPA Amsterdam

Printing technology major Brother will be showcasing its wide and innovative product portfolio beyond typical garment printers at FESPA Global Print Expo 2024, Amsterdam, to demonstrate its capability to support customers’ success as a ‘one-stop solution provider’.

The expo will be the first opportunity for Brother – a pioneer in the field of direct-to-garment (DTG) printing – to showcase its industry-leading innovations and new capabilities.

With 2024 earmarked as a year of innovation that directly benefits Brother’s customers and FESPA providing the maiden chance to introduce a series of new product concepts and end-to-end solutions, Brother is positioning itself as the ideal partner for the entire textile and printing industries with not only its DTG printers but also a wider product portfolio.

The textile and printing industry has been dynamically changing. The needs of end-users have diversified and the demand for automation and enablers for wider product offerings is stronger than ever. By combining, modifying, customizing, and refining its high-quality products in various printing verticals, Brother has developed new solutions that build on proven and established foundations of printing expertise at its core.

Brother will be unveiling products at FESPA Amsterdam in four zones: excellent quality, connectivity, innovation, and compact desktop solutions, where visitors to the booth will be transported into a world where exacting quality meets Japanese culture.

Marvel at large print samples featuring Japanese comic and animation artwork in the Excellent Quality Zone. The new WF1-L640 latex wide format printer – one of the featured products – has been chosen to produce original copies for the 50th anniversary exhibition of Kunio Okawara, the first to be credited as a mechanical designer in the globally popular Japanese anime industry.

The Connectivity Zone offers a chance to discover end-to-end automation solutions and Myze workflow management software – cutting-edge tools designed to maximize productivity for end-users.

The journey continues into the Innovation Zone, where unprecedented prototypes for direct-to-film (DTF) printing will demand immediate attention and where solutions to existing DTF pain points can be found.

The exploration is finally wrapped up in the Compact Desktop Solutions Zone, where sleek embroidery machines and versatile on-demand printers provide expansion in product offerings as a smart business move.

Visitors to FESPA can join Brother at Booth 12-D10 to explore these ground-breaking advances in industrial printing.

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