BOBST will showcase its broad portfolio of solutions for every application – in labels, flexible packaging, and folding cartons. Industry-leading innovations designed to simplify packaging production will also be introduced at the show
Utilising its technology expertise, packaging major BOBST will demonstrate the reality of its vision for profitable packaging production at Labelexpo Europe 2025, to be held at the Fira Gran Via in Barcelona, Spain, on 16-19 September 2025.
High-performance solutions with new processes, technologies, and features will be on show. Adding a unique dimension to the event, BOBST will also offer exclusive visits to customer sites, as nearby printing companies open their doors to showcase end-to-end label production with highly versatile solutions in action.
“At BOBST, the anticipation for Labelexpo Europe is building rapidly as we prepare to present our latest technology advances for simplifying label, flexible packaging and folding carton manufacturing,” says Patrick Graber, Global Product & Marketing Director NMW. “Our commitment to the four pillars of the BOBST vision – digitalisation, automation, connectivity, and sustainability – continues to fuel our product innovation and dedicated service programme, always with our focus on application versatility at the core.”
Cross-platform Compatibility
From 1 to 1 million packaging solutions, BOBST’s broad offering enables maximum flexibility and versatility in production, ensuring consistent results across various platforms and technologies in the widest range of applications. This concept allows customers to seek out the exact right machine, process, and configuration for each job.
“For converters, the option to utilise multiple technologies from a single supplier is crucial: the benefit comes from seamlessly shifting production across flexo, digital, and All-in-One based on the specific requirements of each job. In this regard, colour consistency is key to leveraging each technology’s advantages on a fully optimised factory floor as we push the boundaries of what is possible,” says Graber.
“Labelexpo offers a fantastic opportunity to explore our holistic approach to label printing excellence with BOBST application managers and experts, as well as BOBST industry partners,” adds Graber. “In close collaboration with our customers and partners, we continue to learn, innovate, and excel together, shaping the future the packaging world.”
BOBST will also highlight its comprehensive range of services, sharing the latest updates with visitors, demonstrating how process optimisation, and round-the-clock support help protect investments, maximise uptime, and improve profitability.
Digital Innovation and Sustainable Connectivity
Among the innovations to be unveiled at the show, BOBST will introduce a breakthrough digital printing solution for labels developed to boost production agility, unlock new applications, and changing complex label production – all in a single pass. Made possible by the high modularity and versatility of the BOBST DIGITAL MASTER series platform, this industry-first, all-digital label solution is not to be missed by converters looking to diversify and add higher value for their customers.
Label Production Tour
In addition to presenting the widest range of applications, BOBST will offer attendees the opportunity to visit several Spanish label converters, where they will experience All-in-One, inline flexo and digital machines operating in real production environments.
BOBST solutions will be on display in Booth E43, Hall 5.
