Beautyworld Middle East to Unbox the Beauty of Innovation

Innovation, creativity, and quality of packaging solutions for the beauty and wellness industry will be showcased at PrestigePack, a brand new product segment in the 27th edition of Beautyworld Middle East, the region’s largest international trade fair for the beauty and wellness industry. From custom finishes, unique shapes, sustainable materials, and smart solutions, PrestigePack will give a glimpse of it all at Dubai World Trade Centre (DWTC) from 30 October – 1 November, 2023.

The three-day trade show, organized by Messe Frankfurt Middle East, will bring together packaging designers, manufacturers, and suppliers who will display the latest ranges and advancements in packaging technology and sustainability.

GCC’s Booming Beauty & Wellness Industry

Amongst the booming GCC beauty and wellness industry, the cosmetic packaging sector is experiencing a growth of its own. Adapting to the changing demands of consumers, and with a focus on luxury, innovation, and sustainability, the industry is poised for continued growth in the region. PrestigePack provides the perfect platform for suppliers to present their designs and products in a contemporary setting that celebrates luxury packaging solutions, the newest in sustainable innovation, and addresses the need for environmentally suitable manufacturing and recycling.

Beautyworld Middle East

Innovation, Creativity, Quality

The exclusive PrestigePack space has been designed to showcase a curated selection of companies demonstrating innovation, creativity, and quality in packaging solutions for the beauty industry. Cosfibel Group, EuroTextile, and Scentis from France, Zignano Vetro from Italy, and EGISA from Spain will be joining regional and global companies exhibiting at this year’s show.

Packaging sector innovations play an important part in influencing consumer purchasing decisions and brand differentiation in a competitive market. Ethically, they must also reflect the societal and environmental concerns that link the beauty industry to the important issues of sustainability and inclusivity.

“First impressions count when it comes to the purchasing decisions of today’s consumer. Not only does it establish brand identity, and protect the product itself, it is also important in creating a perception of value and quality,” says Flyn Roberts, Portfolio Director – Consumer Goods Events at Messe Frankfurt Middle East. “It’s this understanding in the industry that is driving demand for premium packaging solutions and so we knew that we needed to create a space to highlight the most creative, innovative, and premium suppliers at Beautyworld Middle East. The packaging solutions industry has to keep on top of both luxury retail trends and opportunities, but offer authentically sustainable innovations too. As the newest show segment, PrestigePack is the perfect partner to the existing Supply Chain & Services segment of the exhibition giving manufacturers and brands the opportunity to meet, network, and discover the array of options available for them from some of the world’s top suppliers,” she adds.

Beautyworld Middle East

Beautyworld Middle East Awards

In addition to the main exhibition, this year’s Beautyworld Middle East Awards will also recognise and celebrate the packaging sector in two categories. The ‘Innovative Packaging of the Year’ and ‘Luxury Packaging of the Year’ awards will be contested by shortlisted finalists including Beautifect, Cosfibel UAE, Dapy Paris, ELROEL, and Sterling Perfumes among others, with the winners revealed at a glittering ceremony on 31 October, 2023, at the Grand Hyatt Dubai.

Beautyworld Middle East Grows Bigger

Beautyworld Middle East will be spread over 15 halls for the 2023 show, having grown 20% in size from previous events and is expected to welcome over 1,750 exhibitors from around 60 countries. PrestigePack will take place in the show sector Supply Chain & Services with products ranging across fragrances, cosmetics, skincare, and haircare.

This year’s event promises attendees an unparalleled opportunity to expand their professional network, discover new products, and unlock the huge business potential in one of the world’s key trade hubs.

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