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Avery Dennison Introduces Four New Wrapping Film Colors

Avery Dennison Graphics Solutions today introduced its Spring 2021 color collection, four exciting new color additions to the company’s Supreme Wrapping™ Film portfolio.

Launched under the theme, The Power of Light, the four premium colors inspire creativity with hidden gradients and mesmerizing sparkle effects. See the thrilling impact of different kinds of light on Gloss Metallic Mystery Black and Gloss Metallic Mysterious Indigo. Marvel at the shifting iridescent shades of ColorFlow™ Gloss Hidden Forest and Gloss Metallic Pride Prismatic Grey.

The Avery Dennison Supreme Wrapping Film vehicle color change portfolio continues to reflect the latest in automotive color trends. “We are continuously reviewing new pigment innovations to bring color advancements to this portfolio,” said Matt Khanna, product manager, Avery Dennison Graphics Solutions North America. “We’re leveraging global color trends and using these insights for inspiration. These new film colors add to the breadth of our premium portfolio, which features hundreds of colors, textures and sleek accent finishes.”

Outstanding durability and performance are the high standards Avery Dennison Supreme Wrapping Film continuously sets as one of the world’s leading vehicle wrapping film brands. The Power of Light Spring 2021 color collection delivers excellent conformability around curves and recesses. Easy Apply™ RS adhesive technology makes application simple and fast, and the films are easily removable, even after long term use.

“Gloss films represent one of our most popular color finishes. These new pigment-rich films were created with the wrap designer in mind,” said Abby Monnot, marketing director, Avery Dennison Graphics Solutions North America. “Our spring colors evoke a statement and attitude of uncompromising richness and quality. In particular, both Gloss Hidden Forest, our first addition to the Supreme Wrapping Film ColorFlow line since 2017, and Gloss Metallic Pride Prismatic Grey, push the boundaries of iridescent sheen further for a look that will instantly capture customers’ wants, needs and personalities.”

The four new Supreme Wrapping Film Gloss colors can be viewed and experienced online using the Avery Dennison Car Visualizer Tool.

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