Al Mawrid Invests in High-End Flexo Printing Technology from Heidelberg

Since 1980, Al Mawrid Printing & Advertising, a unit of the Thomsun Group, has looked to technological leadership and strong supplier partnerships to drive them to new heights of global repute and printing excellence.  Al Mawrid produces an incredible variety of packaging, including food packaging, bakery boxes, medicine boxes, perfume boxes, kraft boxes, e-flute boxes, duplex and food board printed boxes, PE coated board printed boxes, special packaging board printing which can be used directly in oven and deep freezers.

In 2012, Al Mawrid ordered its first Heidelberg inline flexo press. The combination of a Heidelberg ICS with an inline die-cutter Heidelberg FCL in a printing width of 670 mm was mainly meant for the production of cigarette packaging. Through their successful and efficient production with their first installation, Al Mawrid has come back and ordered another Heidelberg ICS. In the Middle East and Africa all signs point to growth.

Due to the growing market demand for highly finished packaging and the great success of the first installed machine, Al Mawrid decided to invest in a second Heidelberg ICS multi-process webfed solution. The press, consisting of flexo and gravure printing as well as different converting modules will be installed soon, driving Al Mawrid’s growth further forward.

“The excellent flexo printing and value-adding quality of products that were printed on our first ICS excite our customers. What we internally especially appreciate about the flexo printing press is the easy operation, the low maintenance, the combination of various printing and converting methods within one machine and the enormous output combined with reliability and high uptime”, explains Justin Ninan, production manager at Al Mawrid. “We do exclusively have Heidelberg printing equipment for many years. Therefore it has been no question to invest in a Heidelberg press again. We do have great synergies especially in the usage of tools, spare parts and operator know-how. Plus we can increase production reliability as we are able to switch printing jobs very easy. “

Based in Weiden, Germany, Heidelberg Web Carton Converting GmbH (HWCC) is the webfed flexo press division of Heidelberger Druckmaschinen AG (Heidelberg). Providing integrated Inline Webfed solutions, HWCC complements Heidelberg‘s market leading position in the world of packaging. Utilizing the most powerful Sales- and Service network in the industry and overseeing the biggest installed base in the market, HWCC provides the longest experience and broadest application know-how to enable packaging printers not only to cope with new challenges, but also to exceed customer expectations.