Achieving True Versatility and Profitability
How Canon varioPRESS iV7 combines B2+ inkjet and open workflows to power profitable growth
Across the commercial print landscape, the shift toward digital production print solutions continues. (The Future Of Global Printing To 2030, Smithers – https://www.smithers.com/services/market-reports/printing/the-future-of-global-printing-to-2030.) As customer demand and expectations evolve, commercial print service providers (PSPs) are under growing pressure to deliver more: higher quality, greater customisation, faster turnaround times, and all at a competitive price point. At the same time, operational costs and labour challenges continue to mount.
In this environment, digital B2 sheetfed inkjet is emerging as a compelling solution – and for good reason. Modern B2 digital inkjet presses offer the ability to produce high-quality, customised prints across a wide range of substrates.
In the case of Canon’s varioPRESS iV7 B2+ technology, it allows printers to work with alternative sustainable materials, helping to minimise waste and meet increasingly strict legislative guidelines, while delivering efficient production of on-demand and short-run applications.
For commercial printers, this means being able to respond more flexibly to shifting customer and market demands, making operations more future-ready, without compromising on quality or margins.
However, achieving true versatility and profitability is about more than just investing in an advanced press. It requires a broader ecosystem; one that supports adaptability, integration, efficiency and long-term adaptability. Canon’s open workflow approach is central to this proposition, as open workflow environments enable seamless integration with a variety of software solutions tailored to individual operational needs. This flexibility empowers businesses to evolve over time, responding to changes in volume, applications mix and customer requirements, without being locked into a single rigid system or provider.
This doesn’t just deliver operational efficiency; it’s a strategic advantage. As print businesses look to future-proof their operations, the ability to adapt quickly is crucial. Whether diversifying into new applications, scaling production, or introducing additional automation, a flexible workflow ensures that growth is not limited by technology.
Canon’s varioPRESS iV7 has been engineered for these realities of modern print production. It combines high levels of automation with seamless workflow integration, delivering shorter runs, faster job turnaround, and consistent, high-quality output. By reducing reliance on manual intervention, it enhances reliability and streamlines production from end to end.
The impact on profitability is clear. With stable quality and increased automation, print providers can boost efficiency while maintaining premium output. Just as importantly, when combined with actionable support from Canon, the press supports broader business growth by enabling diversification into new applications and markets. Its ability to handle a wide range of substrates – from lightweight media through to selected board stocks up to 450gsm – significantly expands what is possible within a single production environment.
This versatility allows commercial printers to diversify into new application areas such as greeting cards, packaging, and presentation materials, without the need for additional investment in separate systems. In doing so, it transforms the press from a production tool into a platform for growth.
Ultimately, the case for B2+ sheetfed inkjet is not just about the technology; it’s about creating a more agile, resilient, and future-ready business. With the combination of open workflow flexibility, operational efficiency, sustainability benefits and application versatility, Canon and the varioPRESS iV7 are helping commercial print providers position themselves for long-term success.
