Saudi’s Alesayi Makes Entry into BIB Packaging with SIG
Alesayi Beverage Corporation, a leading beverage manufacturer in Saudi Arabia since 1959 with 60% market share in the energy drinks’ category, is partnering with Swiss packaging solutions major SIG to expand its product and packaging portfolio. Using a state-of-the-art SIG SureFill 42 Aseptic BIB filling system, Alesayi will launch exciting new products in the HoReCa sector.
For the Jeddah-based company, this is a completely new entry into the business with products in bag-in-box (BIB) packaging, relying on the expertise of SIG who is the global leader in BIB packaging. SIG will initially supply Alesayi with its SIG SureFill 42 Aseptic filling line, as well as 10L SIG bags using the SIG Terra 2Pure Film, a one-layer film specifically developed for ozonated water packaging. Unlike most polyethylene-based films, 2Pure offers a taint- and odour-free water package. The 10L bags come with SIG OptiTap 2300 fitment, a self-closing thumb toggle valve for simple, intuitive, and consistent dispensing of water and other beverages, offering convenience to consumers.
Alesayi Beverage Corporation CEO Mohammed Ali Alesayi says, “This is just the beginning of our long-term strategic partnership with SIG, as we continue our ambition to become the number one food and beverage co-packer in the MEA region. We’re committed to offering our customers SIG’s unique portfolio of sustainable packaging solutions, including aseptic carton, bag-in-box and spouted pouch, as well as accelerating our sustainability roadmap.”
The new BIB system will be located at Alesayi’s new state-of-the-art production facility in Jeddah, which has a built-up area of more than 98,000 square metres.
Abdelghany Eladib, President & General Manager – India, Middle East and Africa, SIG, adds, “By operating our bag-in-box packaging system, Alesayi Beverage Corporation will benefit from the system’s flexibility and high performance, enabling product diversification using a number of bag shapes, sizes, and fitments. Alesayi will be able to cater to the different business needs of the HoReCa market, starting with water and then moving on to juices and condiment sauces. We look forward to developing our strong partnership and helping Alesayi to launch novel products in our highly convenient packaging solutions.”
Alesayi strives to be a leader in the beverage business and to offer its co-packing customers additional solutions such as juice dispensers as well as coffee and CSD post mixes.
