Exploring the Impact and Evolution of SGI Dubai 2024

As the President of International Expo-Consults (IEC), Abdulrahman Falaknaz has been a driving force behind the success of the SGI Dubai Show, one of the most prestigious events in the signage, graphics, and imaging industries. The 23rd edition of SGI Dubai is set to take place from September 20 to September 22, 2024, at the Dubai World Trade Centre. This event is a pivotal platform for industry leaders, innovators, and stakeholders from the Middle East and North Africa (MENA) region and beyond.

In this exclusive interview, Abdulrahman Falaknaz shares his insights on the market potential of the Middle East and Africa, the unique contributions of SGI Dubai to the printing and signage sector, and what attendees can look forward to in the upcoming 27th edition. He also discusses the event’s evolution, the critical role of international participants, and how exhibitors can maximize their participation. Join us as we delve into the dynamic world of SGI Dubai and its significant impact on the industry.

What is the market potential of the Middle East and Africa in terms of the printing and signage industries?

The Middle East and Africa represent a significant growth frontier for the printing and signage industries. These regions are experiencing rapid urbanization, infrastructural development, and increasing demand for innovative advertising solutions. The large format printing industry, in particular, is poised for expansion, driven by sectors such as retail, real estate, and tourism. The GCC countries, with their strategic locations and business-friendly environments, offer lucrative opportunities for industry players from across the globe to establish and grow their market presence.

How does SGI Dubai contribute to the growth of the printing and signage sector?

SGI Dubai acts as a thriving innovation ecosystem, bringing together brilliant minds and fostering collaboration across industries. The event not only showcases the latest technologies but also drives business growth by facilitating direct transactions and partnerships. A majority of exhibitors have sold their machines on the show floor itself, and the event builds curated business leads that are second to none in the industry. The continuous support from international and regional brands further empowers businesses to stay ahead of technological advancements.

What makes SGI Dubai a unique platform for exhibitors?

SGI Dubai offers exhibitors unmatched exposure in the Middle East and Africa’s lucrative market. The event provides access to key industry decision-makers and potential clients, making it an ideal platform for launching new products, generating leads, and increasing brand visibility. The specialized exhibition zones add immense value for exhibitors and thereby the trade visitors. Additionally, SGI Dubai is one of the longest-running print and signage industry shows at the Dubai World Trade Centre, which speaks volumes about its enduring relevance and impact.

What can we expect from the 27th edition of SGI Dubai in 2024?

The 27th edition of SGI Dubai promises to be larger and more dynamic, embodying the spirit of innovation and collaboration that defines the event. We anticipate even greater participation from global exhibitors and trade visitors. Show profiles will include large format printing, digital signage, traditional signages, ink and substrates, 3D printing, textile printing, machine cutting and fabrication, among several other innovations. These diverse categories ensure that visitors can explore the latest advancements across the entire spectrum of the printing and signage industries.

How has SGI Dubai evolved over the years to meet industry demands?

Over the years, SGI Dubai has evolved by continuously adapting to industry trends and technological advancements. Our focus has always been on providing a comprehensive platform that meets the needs of exhibitors and visitors alike. The event’s enduring legacy is a testament to its ability to deliver substantial return on investment and foster meaningful business relationships.

What role do international participants play in the success of SGI Dubai?

International participants play a pivotal role in the success of SGI Dubai. Their presence brings a wealth of cutting-edge technologies and innovative solutions, enriching the overall experience for all attendees. The diverse participation also fosters a global exchange of ideas and best practices, contributing to the event’s vibrant and dynamic atmosphere.

Can you tell us more about the dedicated section on car wrapping at SGI Dubai?

The dedicated section on car wrapping is one of the highlights of SGI Dubai. It showcases the latest trends and technologies in vehicle graphics and wraps, offering exhibitors a unique platform to display their expertise. This section attracts automotive enthusiasts, advertising professionals, car manufacturers, and wrapping professionals, creating an engaging space for innovation and collaboration in this niche market.

What is the ‘Wall of Fame’ at SGI Dubai and how does it benefit exhibitors?

The Wall of Fame is a special feature at SGI Dubai where exhibitors can mount their artwork for the world to see. This prestigious display provides exhibitors with additional visibility and recognition, allowing them to showcase their creative prowess and standout projects. It serves as an inspiration for visitors and a testament to the high standards of excellence within the industry.

How can exhibitors maximize their participation at SGI Dubai?

Exhibitors can maximize their participation at SGI Dubai by planning and booking their booths early, allowing for prime location selection and extended marketing exposure. They should also engage actively with the event’s networking opportunities, and leverage the platform to launch new products and services. Strategic preparation and alignment with their marketing goals are key to achieving the best outcomes.

What message would you like to convey to potential exhibitors and trade visitors for SGI Dubai 2024?

I encourage all potential exhibitors and trade visitors to join us for SGI Dubai 2024. This event offers unparalleled opportunities for networking, business growth, and staying at the forefront of industry trends. The show will attract serious buyers and trade visitors from Africa, Saudi Arabia, GCC countries, and across 40 other countries. By participating, you become part of a thriving innovation ecosystem that drives the future of the printing and signage industry. I would urge you all to be here at SGI Dubai 2024 to maximize your benefits and be part of this extraordinary event.