500 Brands Represented At Viscom Paris

The 25th edition of VISCOM Paris was recently concluded. Nearly 11 000 professionals (10 863) from the graphics and visual communications industry met at the 25th edition of VISCOM at Paris Nord Villepinte. However, with an attendance this year of 57 % decision makers and 24% specifiers, VISCOM Paris showed a continuing qualitative development in its audience.

Annabelle Serres, VISCOM Event Director, confirms that “the attendance in 2013 was virtually the same as the previous year. Nevertheless, 81 % of the visitors had direct purchasing decision responsibilities.

According to Reed Expositions France, the organizer of the show this 25th edition allowed an even higher level of contact to those visitors. VISCOM Paris 2013 provided an opportunity for many of exhibitors to meet not only prestigious final clients but also communication agencies, architects, designers, decorators and store display designers.

Thanks to its location, VISCOM Paris attracts many foreign visitors each year. And for this edition, 3 percent more than in 2012.

They come principally from Belgium, Tunisia, Germany, Switzerland, Algeria, Morocco, Italy, the UK or even the French Overseas Departments.

The next edition will take place between 9 and 11 September 2014.

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