Alhayat Redefines Packaging with HEIDELBERG Technology

Riyadh-based Alhayat Factory for Printing and Packaging has installed a HEIDELBERG Speedmaster XL 105 press with Foilstar – the “first of its kind in Saudi Arabia.”

“We’re the first company in Saudi Arabia to run a HEIDELBERG XL 105 press with cold foil stamping – all inline with 6-colour printing,” says Alhayat Sales Manager Ahmed Abubaker.

Foilstar, HEIDELBERG’s cold transfer module, supports a whole range of unusual finishing effects for labels, packaging, and high-quality commercial work – giving access to brilliant metallic effects that will add considerable value to print products. Using Foilstar on Speedmaster XL 105 enables a wide range of substrates to be finished in excellent quality.

“The Speedmaster XL 105 with Foilstar enables us to apply luxury foil effects – like gold, silver, or holographic – and then print vibrant colours directly on top in a single pass,” explains Abubaker.

The cold transfer technique for applying metal effects is the latest rising star in surface finishing. Besides being ideal for wet glue labels for in mold labels (IML) and packaging of all types. Cold transfer combines a wide diversity of effects with a high processing speed of up to 15,000 sheets per hour. Every metallic effect can be achieved inline in a single pass. Cold foil is usually silver in colour, but other colours such as gold, bronze, and copper, as well as holographic and rainbow effects are already available prefabricated.

“This is how we help brands in the Kingdom stand out – with stunning, high-end packaging that sells even before it’s opened,” adds Abubaker.