WhatsApp Business reaches people where they constantly are anyway: on their smartphone. WhatsApp Business could even replace email at some point. After all, 1.3 billion people worldwide already use WhatsApp.
It is currently only available for Android, but a version for iOS is in development: WhatsApp Business is a free app that has been developed exclusively for SME owners. The app simplifies customer communication because it features tools that make it easier to automate, sort and quickly answer messages.
Real-time marketing just got easier
Many of the tools now offered by WhatsApp Business have long since been used in email marketing. That is why the app is especially suitable for smaller companies, because just one account and one telephone number are supported. It is free to download and use the app.
This makes WhatsApp Business an additional, easy-to-use channel in communication between companies and their customers and a promising new option alongside the telephone, email and Facebook channels. WhatsApp Web will be of interest to anyone who doesn’t like writing on their smartphone, because it allows users to type messages in the normal way using the computer keyboard.
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