Saudi Signage Expo Kicks Off With So Much to See
The inaugural edition of Saudi Signage Expo, dubbed as the largest in the Middle East for the digital, print, graphics, and imaging industries, has opened at the state-of-the-art Riyadh International Convention & Exhibition Center (RICEC). The three-day event (5-7 March, 2024) brings together key decision makers behind the rapid growth of the signage industry in Saudi Arabia, including commercial, entertainment, hospitality, real estate, and retail sectors, that are driving the rapid expansion of the signage industry in Saudi Arabia.
Diversity of product sectors
Over 100 exhibitors from Belgium, China, Egypt, Oman, Portugal, Qatar, South Korea, Türkiye, and the UAE will join hosts Saudi Arabia to address the evolving requirements of six key sectors, including large format printing, signage, graphics, imaging, digital marketing, and gifts & promotional materials.
Local exhibitors in the spotlight
Attendees will have the opportunity to explore products and solutions from local exhibitors, including renowned companies such as Alnab Almoudeei Trading, a leading supplier of advertising materials, printing supplies, display stands, and other high-quality products; Alem Slassel Trading, a specialist in advertising materials, protective solutions, and interior wrapping; Athman Capital, a pioneer in the field of gift and souvenir manufacturing; and Tamam Electronics, a well-known name in the digital signage industry and provider of interactive solutions such as touch screens, enclosed metal case kiosks, etc.
International companies drive business growth
From Flex Europa Middle East’s digital printing solutions to Blue Rhine’s premium signage, advertising and LED services, intuitive signage boards, interactive screens, and bright LED displays; Fujifilm Middle East’s large format machines information on display screen, and HP’s advanced range of printers and solutions suitable for signage, retail, décor, and commercial applications, Saudi Signage Expo emerges as a focal point for leading international companies to showcase technologically advanced products and solutions aimed at fostering business growth within the Kingdom.
Jihad Abdeljalil, Managing Partner, Flex-Europa Middle East, says, “Saudi Signage Expo is crucial due to the significant potential of the Saudi market. It offers valuable opportunities to tap into innovative technologies and cater to evolving consumer preferences. Engaging in the expo provides a gateway to tap into this dynamic and lucrative market.”
Live car wrapping
During the three-day event, participants will have the opportunity to observe live car wrapping demonstrations organized by CMYK Print Solutions, a provider of printing equipment and supplies, as well as Alem Slassel Trading. From precision cutting and meticulous application to innovative design concepts and cutting-edge materials utilization, attendees will gain valuable insights into the intricacies of the car wrapping process.
Hala (هلا) Chats
Attendees will gain knowledgeable insights by actively participating in the exclusively curated ‘Hala (هلا) Chats’, comprising more than 15 engaging sessions and featuring over 25 speakers. Whether exploring innovative approaches to personalization, discussing strategies for sustainable practices, unravelling the art of creative storytelling, navigating the complexities of wayfinding and signage, or delving into the significance of local content and the intricacies of printing and wrapping, ‘Hala (هلا) Chats’ will support attendees to stay ahead of industry trends and drive impactful change within their sectors. Hear from top representatives from Red Sea Global, ColorJet Group, Riyadh Airports, 3M Arabia, and much more.
Muhammed Kazi, Vice President – Construction, dmg events, says, “As the inaugural edition of the Saudi Signage Expo debuts in Riyadh, the event serves as a pivotal platform for industry leaders, innovators, and stakeholders to capitalize on the growth of the signage sector in the kingdom by engaging in networking and business development opportunities that are relevant to their businesses.”
