OKI Europe to Highlight Unique Specialist Colour Printing at FESPA 2018

OKI Europe has announced that it will be placing a key focus on the benefits of Speciality Colour printing at FESPA 2018 where it will be participating as a  Gold Level sponsor for the major industry event. Exhibiting at stand 3.1 – A22, OKI Europe will be demonstrating how its unique Pro Series printers enable print businesses to reach new heights of creativity by producing vibrant, eye-catching colour that goes beyond CMYK, expanding the range of services print for-profit businesses can offer and attracting new customers. OKI’s portfolio of market-changing Pro Series printers includes the award-winning White Toner printers, 5-colour printers and the dazzling Neon Toner printer.

Since its inception, OKI’s Pro Series portfolio has provided print for-profit businesses of all sizes with the flexibility to print vibrant full-colours even printing in white on an unrivalled range of media including coloured paper, clear film and transfer media.  These can be used to create and print graphics for use on almost any material including fabric, ceramics, wood, metal, glass and more.

This is of interest as a cost-effective alternative to Direct-to-Garment (DTG) printing as it allows printing with low set up costs and fast return on investment and is an infinitely more flexible solution supporting fabric to man-made synthetics. It opens the door to personalisation of a wide range of products with a minimum volume of 1 without the costly set-up fees or lengthy timescales of traditional print processes. And the ability to print white on colours significantly opens up the creative potential for the print for-profit market.

“It is with great excitement that we announce the continuation of our annual FESPA attendance as a Gold Partner. 2018’s event will see OKI Europe ALIVE WITH COLOUR as we demonstrate our unique and award-winning Pro Series product range designed to provide fresh inspiration and enable print businesses of all types to access new revenue opportunities,” says Pamela Ghosal, General Manager, Marketing Communications, OKI Europe Ltd.

OKI Europe’s full range of innovative printing solutions from labels to billboards will also be on display at the stand enabling businesses of all sizes to experience and learn how they can access new customers and add new revenue streams.