Nazdar Ink Technologies has announced it experienced a positive and successful FESPA 2018, held in the Messe Berlin in May. Following the event, Nazdar says it met its core show objectives of showcasing new and existing products to a broad international audience and developing closer relationships with European partners.
FESPA 2018 had record-breaking attendance figures with more than 33,000 visitors across the four-day event. James MacDonald, Vice President of Sales and Marketing at Nazdar, comments: “The show was busy, with lots of people showing a significant interest in our stand. The venue itself was excellent and we enjoyed many meetings with customers, dealers, distributors and OEMs.
“FESPA gave us a great opportunity to talk about our wide range of inks and coatings, as well as our new UV-LED products for both inkjet and screen printing. We also had the chance to demonstrate our huge range of industrial screen print products and our new Nazdar 2800 Series Durable Graphic Screen ink. This is one of the first dual-cure UV/UV-LED inks specifically formulated for the durable decal market, offering excellent adhesion on vinyl and print-treated polyesters.”
Nazdar also noted an increased number of visitors to its stand looking for advice on application problems that might be solved by switching to Nazdar inks. “People were very interested to find out more about our OEM-compatible wide format inkjet inks, as well as the benefits and compatibilities of our UV-LED ink products. Many people came onto the stand with perplexing print applications in mind which we could address using the excellent InkAnswers technical team based on the stand. This was also a great chance to discuss our worldwide distribution and support model,” adds James MacDonald.
Nazdar felt that the key messages coming back to them from visitors were that this was a good show and that they themselves are very busy with good business forecasts. MacDonald continues: “Most of all, they are looking for more ways to improve their production output and profitability; it was great to have the opportunity to explain in detail how Nazdar is superbly placed to help them with this.”
FESPA 2018 also provided the ideal opportunity to build relationships with key international partners. MacDonald concludes: “FESPA is an ideal place to catch up with dealers, distributors and OEMs from all over the globe and reaffirm our relationship with them, as well as build several connections. We also engaged with other EU industry associations and media publications. Overall it was a great show and we are very much looking forward to FESPA 2019.”
