Muller Martini will be working as a Premier Partner with Printing Expo online to create a 3D 360 degree walkaround showroom that will contain all of their production lines, a technology centre as well as a virtual conference auditorium.
The showroom will offer customers a high end 3D experience that will be built into Muller Martini’s digital marketing campaign globally.
Georg Riva, Vice President of Global sales at Muller Martini said, “We have been monitoring the market over the last few months and have decided to offer our customers a safe environment to engage with us. The new virtual showroom will enable customers to view all oursystems in full 3D, watch educational videos, download brochures and attend seminars from anywhere in the world”.
Wayne Beckett, Printing Expo Online Event Director commented, “We are so pleased to have a brand as big as Muller Martini at the show. They really understand the concept of digital marketing and have asked us to create an amazing showroom that will give their customers a virtual environment to really understand the full range of products and solutions that they offer.”
Muller Martini believe that, as the market changes, the industry adapts to the media competition. The interlinking of different media channels will open up some interesting opportunities.Consistent alignment with market needs and regular business model adjustmentsis the key to success for them as well as their customers.
The 2000m2 showroom is currently in build and is hoped to be appearing on the Printing Expo show floor very soon.
The Printing-Expo.online Virtual Exhibition will work in the same way that a live exhibition does, except that you can visit at any time, from anywhere. The hall and all the stands will be rendered out to real physical dimensions so thatwhen the show opens, visitors will be able to navigate through the hall and visit a virtual representation of stands complete with 3D products, information hotspots and video content.
Exhibitors can populate their stands with a range of interactive content that visitors can explore and download. Each stand has its own CRM and back office to collect visitor data and allow the exhibitor to update their own content. An intuitive search interface and an interactive floor plan ensures that the show is easy to navigate, and the best content is always found first.
Visitors will be free to navigate the hall to see all the brands that are exhibiting; however, they will need to register to visit and access content. Once registered they will be free to visit stands, save their favourite pdfs and videos and even collect promotional items that are on offer.
Our exhibition stands are built using a combination of 3D rendering, photography and HD video. With this approach we can create photorealistic representations of existing stands or design something completely bespoke.
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