Milliken’s ColorDirection 2019 Foresees Key Trends in Palette Preferences

Brands and product designers understand the power of colour for branding, differentiation, personalization, highlighting and marketing. But trends and consumer preferences change, and it’s important to keep pace. Milliken keeps a finger on the pulse of key trends, and its newly released “ColorDirection 2019” is a prediction of the colour palette its experts see emerging in the consumer space next year.

After an extended phase exposed to high-contrast colours, Milliken expects consumer preferences to shift firmly away from the artificial. 2019 will see honest colours that are bright yet as real as possible – or, in a word, authentic. Next year, we foresee the vibrant shock of today’s bold primary palette paling in the eyes of consumers.

Milliken’s portfolio of ClearTint, Reactint and Liquitint colorants can deliver the colours that consumers favour:

ClearTint: Color can turn an ordinary polypropylene product into something special. ClearTint Colorants for NX UltraClear Polypropylene offer the clearest and brightest colours for transparent polypropylene. ClearTint can be used to achieve deep, rich shades. ClearTint colours enhance aesthetics while maintaining the glass clarity look of Millad NX 8000 clarified polypropylene.

Reactint: Reactint polymeric colorants were invented by Milliken and specifically designed for colouring polyurethane and other thermoset resins. These reactive polymeric colorants consist of chromophores that are chemically bound to polyols. This innovative colorant actually reacts into the polyurethane polymer matrix. Unlike pigment pastes, which are dispersions of solid particles in a liquid carrier, Reactint colorants are 100% homogeneous liquids that are soluble in polyol and will not settle over time, preserving ultimate quality.

Liquitint: Liquitint polymeric colorants are water-soluble, non-staining colorants used in laundry detergents, household cleaners, fabric softeners, and other household and industrial products. Liquitint colorants not only enhance the aesthetic appeal of a product, they can also indicate where and how much product has been applied, and whether or not a product is working.

Liquitint Agro: This range of non-staining liquid colorants represents a major breakthrough to support the use of colour within the agricultural sector. Developed by Milliken, Liquitint Agro colorants are literally in a class of their own as the technology is neither a traditional pigment nor dye. Instead, it is a unique liquid colorant technology which exhibits non-staining characteristics. It offers many interesting benefits for fertilizer manufacturers and their customers.