Viscom Italia 2026 to Breathe Innovation, Sustainability
New format aimed at offering greater value to exhibitors and visitors, while honouring historic identity of the sector
On the occasion of the opening of its 36th edition, Viscom Italia – the international event dedicated to technologies, applications, and materials for visual communication and graphic arts – announces significant innovations for 2026.
Over the past thirty-six years, Viscom Italia has accompanied the growth of an entire industry through multiple evolutions, providing opportunities for discussions, updates, and development to thousands of professionals and companies. This ambition will continue next year by embracing a fair concept capable of addressing new market needs and offering tools and a vision to tackle future challenges.
Viscom Italia will be renewed and presented with a unique format for the international sector, transforming into the hub of visual communication in Italy; a new vision that unites the exhibitive and attractive strength of a trade fair with the rich content depth of a major conference, creating an agile, dynamic ecosystem focused on the future and the participants’ experience. The decision arises from attentive listening to the needs of exhibiting companies and has been developed based on valuable collaboration and shared vision.
The change will first manifest itself in a two-day event at Milan’s landmark venue Allianz MiCo on 27-28 October 2026. Although the structure of the event will be streamlined, it will be rich in content – designed to maximise the time and resources of both exhibitors and visitors, ensuring a more focused, sustainable, and high added-value experience.
Exhibition & Conference: New Soul of Viscom 2026
The advantages for exhibitors will be multiple, thanks to an all-inclusive formula. Viscom 2026 will provide companies with high-impact visibility tools in a fully pre-installed exhibition space of high standards, featuring modular solutions designed to relieve every organisational burden. The larger booth sizes will facilitate participation for those needing to showcase large machinery and offer live demonstrations. Companies will be able to focus on what truly matters: engaging with the public, presenting solutions, and participating in direct dialogue, bringing only their flagship products and the latest technological innovations.
Alongside the new exhibition experience, the pulsating core of the event will be represented by a high-level conference programme, which is open, accessible, and designed not only for large players but also for the small and medium-sized enterprises that form the backbone of the industry. The conference, organised into major thematic areas dedicated to the main market segments, will provide medium and long-term visions and insights on the latest technologies, featuring the participation of experts, international speakers, and company representatives to build a collective, concrete, and forward-thinking vision for the sector.
Additionally, an arena is planned where exhibitors can practically and engagingly showcase their products and projects, gaining an extra channel for visibility. The core of Viscom 2026 will be the integration of a renewed exhibition experience with valuable, internationally relevant content.
Viscom 2026 is set to revolutionise the organisation of trade fairs, one that remains mindful of its historical identity while striving to surpass the limitations of traditional formats by adopting a simplified model that better meets the real needs of the industry.
Viscom Italia is the only European trade show spanning the entire visual communication sector. The biggest yearly Milan event is full of exhibits, talks, events, competitions, and shows relevant for the entire visual community. The show breathes creativity, innovation, business, and sustainability, but is also the ideal place to premiere technologies and applications, launching future trends in graphics/advertising, design, architecture, interior decoration, fashion, packaging, brand industry. and retail.
